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Department of Health partners with Microsoft to help smokers quit

21 Dec 2009 | by Alex Brownsell

LONDON - The Department of Health (DoH) has partnered with Microsoft Advertising to develop a

And in the real world....Globespan, Microsoft, Ofcom, France Telecom, Deutsche Telekom and Credit

17 Dec 2009 | by Noel Bussey

Microsoft to address allegations that it unlawfully "bundles" its software products. Source ...

Adwatch Review: Microsoft

08 Dec 2009

LONDON - LONDON - Richard Warren, joint chief executive at DLKW, reviews the Microsoft TV...success in repositioning Microsoft as the Darth Vader of the software universe - clandestine, defensive and self-righteous. So any brand strategy from Microsoft that intimates an end to this era of software ... perception of Microsoft and to humanise the brand. So far, so good. My problem is with what it has started ...

Yahoo and Microsoft seal landmark search deal

07 Dec 2009 | by Sara Kimberley

LONDON - Yahoo and Microsoft have cemented their search deal, a move that will result in Microsoft...The two internet giants have finalised a 10-year agreement that will see Microsoft power Yahoo search. Yahoo, in return, will become the exclusive worldwide sales force for both companies' premium ... Google, which commands more than 80% of all UK search spend. A joint statement said: "Microsoft ...

Chris Maples confirmed as Microsoft's commercial director

07 Dec 2009 | by Ian Darby

LONDON - Microsoft has appointed Chris Maples as the head of its Microsoft Advertising unit....and will be responsible for all commercial operations and ad revenues across all Microsoft products, from Bing and MSN to its Xbox Live and in-game advertising activities. Before joining Microsoft, Maples was managing director of DrivePM, the behavioural targeting network. Microsoft s advertising sales team was awarded ...

Maples takes up commercial directorship at Microsoft Advertising

07 Dec 2009 | by Sara Kimberley

LONDON - Microsoft Advertising has confirmed Chris Maples as its commercial director of consumer..., heading a 200 strong-hold sales team. Before joining Microsoft in 2008, Maples was managing director ... network. He also led the integration of DrivePM into the business, following Microsoft's acquisition ...

And in the real world....Aer Lingus, Barclays, Microsoft, Google, Unilever, Birds Eye Iglo, Findus

03 Dec 2009 | by Noel Bussey

0 0 1 32 184 1 1 225 11.773 0 0 0 Microsoft's top search ...

The Week: Media News - Microsoft in News Corp talks

27 Nov 2009

Microsoft and News Corp are in talks over a plan that could see the computer giant pay Rupert...The deal, reported by the Financial Times, could spark a search engine battle and offer hope to newspapers struggling to monetise online content. News Corp said that it was considering pulling its news content from Google, and Microsoft has approached other online publishers to convince them to "de ...

Campaign Media Awards 2009: Digital Sales Team of the Year - Microsoft Advertising

27 Nov 2009

Microsoft Advertising began the year with a simple but rather ambitious aim: to become the trusted...by competing against or partnering with offline media; and to become "One Microsoft Advertising". This last goal meant combining all of Microsoft's advertising and technology platforms, with the goal of delivering real business solutions for clients. Over a 12-month period, Microsoft demonstrated ...

Microsoft uses Heart FM and Sugababes to promote Windows 7

24 Nov 2009 | by Maisie McCabe

LONDON - Microsoft has launched a four-week multimedia promotion with Global Radio's Heart FM...that with the "shared passions" that exist between Global Radio listeners and Microsoft's consumers. The Sugababes are the new face of Windows 7. Paul Davies, head of marketing communications, Microsoft consumer and online ...

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