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BeatThatQuote.com to offer utilities comparison service via MSN

LONDON - Microsoft has struck a deal with BeatThatQuote.com that enables the shopping comparison

MEDIA MOVES: Latest people moves in media

Microsoft Advertising has confirmed Chris Maples as its commercial director of consumer and online, replacing Chris Ward who left in July. Maples was previously UK sales director within the business. Ward left the company after 13 years following a three-month sabbatical in July. I ...

Yahoo and Microsoft seal landmark search deal

LONDON - Yahoo and Microsoft have cemented their search deal, a move that will result in Microsoft...The two internet giants have finalised a 10-year agreement that will see Microsoft power Yahoo search. Yahoo, in return, will become the exclusive worldwide sales force for both companies' premium ... Google, which commands more than 80% of all UK search spend. A joint statement said: "Microsoft ...

Maples takes up commercial directorship at Microsoft Advertising

LONDON - Microsoft Advertising has confirmed Chris Maples as its commercial director of consumer..., heading a 200 strong-hold sales team. Before joining Microsoft in 2008, Maples was managing director ... network. He also led the integration of DrivePM into the business, following Microsoft's acquisition ...

PLANET MEDIA: Media Week's weekly news round-up

. Launch advertisers include L'Or al, Sony Ericsson, Kellogg's and Microsoft. Jobs threat as ITV takes ...

The rules of engagement

. For example, last summer, Microsoft patented "advertars" - online characters generated by advertisers to talk ... billboards in high-density areas for maximum exposure. Chris James, European sales manager for Microsoft ... and channel-hopping." To demonstrate the industry's confidence, in November Microsoft hosted its second ...

Google trials new local ad search formats

up with Microsoft's rival search engine, Bing, which launched fully in the UK earlier this month ... to view rates and price in a single location, similar to Microsoft-owned shopping comparison site Ciao ...

Virgin Media launches dynamic ads for on-demand TV

being watched. Launch advertisers include L'Or al, Sony Ericsson, Kellogg's and Microsoft. Virgin ...

Microsoft uses Heart FM and Sugababes to promote Windows 7

LONDON - Microsoft has launched a four-week multimedia promotion with Global Radio's Heart FM...that with the "shared passions" that exist between Global Radio listeners and Microsoft's consumers. The Sugababes are the new face of Windows 7. Paul Davies, head of marketing communications, Microsoft consumer and online ...

This Is What I Do: Mary Healy, Microsoft Advertising UK

Mary Healy is Industry manager, entertainment and media at Microsoft Advertising UK...What's it like working at Microsoft Advertising? Microsoft Advertising prides itself on taking care of its staff and encouraging a work/life balance. There is a real culture of working hard ... in the entertainment world. It is important for me to develop opinions to add value to my clients and the Microsoft ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.