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Apple products top online search terms ahead of Christmas

for products in the UK. Microsoft seems to be winning the battle of the game consoles, with the Xbox 360 ...

Google confirms Chrome operating system to launch late next year

The Chrome operating system is based on the Google Chrome web browser, which is gaining popularity because of its reputation for being fast. It will be offered for free, unlike Microsoft's Windows and Apple's Snow Leopard operating systems. Google Chrome OS is due to be available in the last quarter ...

Ex-Blue Peter presenter launches computer for silver surfers

is based around the Unix-based Linux, which is potentially more obtuse than the standard Microsoft Windows ...

And in the real world... Ford, Microsoft, Lloyds, Carphone Warehouse and more

Ford reported a surprise $2.3 billion second-quarter net profit after restructuring its debt. Source: Financial Times Microsoft reported a slump in sales and saw revenues dropping by 17 per cent in the latest quarter. Source: Financial Times Lloyds and RBS have taken their plans on how to cut ...

Microsoft overtakes Google to become UK's top consumer brand

LONDON - Software giant Microsoft has been voted the UK's most popular consumer brand for 2009...Microsoft was more popular than luxury watch maker Rolex, which came in second, despite not making the top 10 last year. The survey placed internet giant Google in third, followed by British Airways in fourth and the BBC in fifth. The two British brands swapped places from last year. Mercedes-Benz, Coca ...

Biggest brands: Top 100 online advertisers 2009

was the third-biggest spender in the sector, with a budget of just over 7m. Microsoft and Dell make the top 10 ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...

Microsoft Xbox marketer Murray Pannell joins Ubisoft marketing team

LONDON - Games software company Ubisoft has appointed Microsoft's Xbox marketer as its UK marketing...Murray Pannell will join the UK games company on 27 April, overseeing all aspects of the UK marketing division including PR, brand and digital marketing. He joins the team from his current position of group product marketing manager at Microsoft, where he has served for more than six years, looking after ...

Ubisoft appoints new UK marketing director

Pannell joins Ubisoft on 27 April from Microsoft, where he has spent six years. Ubisoft is behind high profile games including 'Tom Clancy's Endwar', 'Far Cry 2' and the 'Prince of Persia' franchise ... Electronic Arts as European marketing director for its sports games. At Microsoft, Pannell oversaw software ...

Microsoft hires Jeremy Dale to drive EMEA retail sales

LONDON - Microsoft has appointed former Motorola global marketing chief Jeremy Dale as its EMEA...Dale's brief will be to build sales and awareness of Microsoft consumer brands such as the Xbox ... time with the team at Microsoft it became very clear to me that this company is on a path to bridge ... in the world who is better positioned to deliver that full integrated experience to consumers than Microsoft." ...

Xbox continues expansion into home entertainment with NBC Universal deal

with Microsoft after Paramount Pictures and Warner Bros agreed to similar tie-ins. Additional Xbox content ... is a ubiquitous service whereby people can satisfy a range of needs through their Xbox." Microsoft ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.