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Andrew Walmsley on Digital: Car-based social networking could revolutionise motor marketing

with Microsoft, to create Ford's Sync-myride and Fiat's Blue me systems. Blue me allows you to download ...

Brands begin to dance to the tune of social media

services and public relations into the frame. Now that Google and Microsoft have concluded deals to include ...

Top 20 slang brands

.... Marks Spencer / Marks Sparks McDonald's / MaccyD's NatWest / NatWorst Microsoft / Billysoft ...

Publicis Groupe and Microsoft form mobile marketing partnership

strategic agreement with Microsoft....will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley and Microsoft Mobile Advertising will work together to design packaged mobile advertising solutions for six ...

Interbrand's Top 100 global brands 2009

60,211 2% US 3 Microsoft 56,647 -4 ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

the hype surrounding Apple's pro-ducts, Micro-soft came out as the UK's most-loved technology brand ...

Volkswagen calls $220m US ad business review

with the agency winning a portion of business from Microsoft. According to US reports, the software giant has ...

And in the real world... Ford, Microsoft, Lloyds, Carphone Warehouse and more

Ford reported a surprise $2.3 billion second-quarter net profit after restructuring its debt. Source: Financial Times Microsoft reported a slump in sales and saw revenues dropping by 17 per cent in the latest quarter. Source: Financial Times Lloyds and RBS have taken their plans on how to cut ...

And in the real world... Domino's, GM, Yahoo!, Starbucks, Nissan and more

Domino s Pizza said it expects to beat full-year profit forecasts as like-for-like sales for the pizza chain rose 7.1 per cent. Source: Financial Times General Motors saw three takeover bids for its Vauxhall/Opel car marques as the bidding round drew to a close. Source: Daily Mail Microsoft is closing ...

And in the real world... Microsoft, Google, recession, McDonald's, General Motors, BA, BBC, News

Microsoft is set to broaden its battle with Google this week as it pushes ahead with online versions of some of its core software, including final plans for a "cloud" operating system designed to extend Windows to the internet. Source: Financial Times General Motors Co. kicked off a new era ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.