to remove filtersThe Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
the hype surrounding Apple's pro-ducts, Micro-soft came out as the UK's most-loved technology brand ...
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And in the real world....Globespan, Microsoft, Ofcom, France Telecom, Deutsche Telekom and Credit
17 Dec 2009 | by Noel Bussey
Microsoft to address allegations that it unlawfully "bundles" its software products. Source ...
And in the real world.. Diageo, ITV, Spotify, Tennent's and more
28 Aug 2009 | by Anne Cassidy
the company s largest investor. Source: Financial Times Microsoft has cut its price of its top-end Xbox 360 ...
And in the real world... Microsoft, Google, Primark, BA and more
14 Jul 2009 | by Noel Bussey
Microsoft yesterday escalated its battle with its arch-rival Google, reacting to an assault on one of its core businesses with the announcement of a free online version of its Office software, to be launched next year. Source: Financial Times The founder of Primark is to step down as the managing ...
And in the real world... Microsoft, Google, recession, McDonald's, General Motors, BA, BBC, News
13 Jul 2009 | by Noel Bussey
Microsoft is set to broaden its battle with Google this week as it pushes ahead with online versions of some of its core software, including final plans for a "cloud" operating system designed to extend Windows to the internet. Source: Financial Times General Motors Co. kicked off a new era ...
And in the real world... BA, Tesco, Cable & Wireless, ESPN and more
17 Jun 2009 | by Staff
the troubled broadcaster be forced to relinquish them. Source: Financial Times Microsoft has sued three ...
Marketers and consumers are wary of new .brand web domain names
16 Jun 2009 | by Fiona Ramsay
such as .film, .music, .microsoft and .nike. There are currently just 280 top-level domains, so the move ... Microsoft has over 38,000 different domains in order to protect its brand. However, White says ... that anything which isn't .microsoft is not an official site belonging to the brand. White says ...
Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
was the third-biggest spender in the sector, with a budget of just over 7m. Microsoft and Dell make the top 10 ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...
BA's T5 blunder knocks it out of Superbrands top 10
25 Feb 2009 | by James Quilter
Rolls-Royce Sony Microsoft Nokia GlaxoSmithKline London Stock Exchange Michelin BP Bupa ...
Virgin tops positive online buzz index as Orange dips
23 Feb 2009 | by Dan Leahul
such as BMI, Microsoft and Ryanair's lower scores were due to poor customer service. Harries said: "As a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
