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Future targets Xbox mag subscribers with personalised ads

27 Oct 2010 | by Ben Bold

Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...

CREATIVE STRATEGY: Microsoft's new campaign - a model of how not to

23 Sep 2010 | by Simon Kershaw

Simon Kershaw is disappointed by the achingly dull outdoor creative for Microsoft Office 2010....for the Microsoft posters?" "They re real people." "But real people don t say Because I want to make my blah ... . Not in Microsoft s current campaign for Office 2010. While the outdoor work does have the virtue of simplicity ... of it is years overdue; but we ve come to expect that of Microsoft, for whom the phrase "over-promise and under ...

PROMOTIONAL FEATURE: Search or social media - where to focus your budget?

12 Jul 2010 | by Craig Walmsley

who update statuses, post, tweet and share. Brands like Microsoft make it part of their employees ... for rapid response in case of crisis. Expect search and social media to merge: Google and Microsoft ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

CREATIVE STRATEGY: Hotmail? Well, ONE of those syllables is right

03 Jun 2010 | by Simon S Kershaw

are all on mac.com (didn't Apple just overtake Microsoft as the world's biggest tech company?) and my twenty-something buddies go gaga for gmail, how has Microsoft responded? Advertising. A big fat trad ... , relaxed way. We call it the new busy'." Pause for applause. What does Microsoft give us? Some ...

Wunderman hires Digitas creative directors in department restructure

04 May 2010 | by Matt Williams

The pair will oversee all of the agency's main accounts, with a particular focus on Microsoft and Cancer Research UK. They join Tom Powell and Graham Jenks, the creative directors on Ford, who have also been promoted to creative group heads after two years at the agency. The group heads will all ...

Christian Purser quits LBi for Iris digital planning team

29 Apr 2010 | by Sara Kimberley

brand consultancy, working with companies such as Tesco, HBOS and Microsoft. He said: "Digital ...

Start-up introduces paid search model to Twitter

12 Apr 2010 | by Sara Kimberley

significant revenue other than selling its feed to Google and Microsoft. Until now, founder Biz Stone has been ...

Direct marketing and sales promotion leagues 2010

30 Mar 2010 | by Richard Abbott

, Microsoft Tangible Founded 2008. Chairman Andy Carolan, CEO John Rowley. Subsidiary Cello Group. DM 52 ... %, SP 10%, other 45%. Clients include: Microsoft, Cereal Partners Worldwide, Coca-Cola BD Network ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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