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Microsoft and C4 partner for TV ad break innovation

Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... , with an Orange app clearly visible. Paul Davies, director of marketing communications, Microsoft, said: "This ...

Microsoft to introduce tracking blocker in IE9

Microsoft has announced plans to add a privacy feature to its Windows Internet Explorer 9 (IE9...empowering consumers and online industry needs. It will be available in the UK when Microsoft rolls out the full version of the browser. Microsoft has not confirmed when this will be. Microsoft partnered with animated band Gorillaz for the Beta launch of IE9 in September . As part of the tie-up Microsoft launched ...

Microsoft Advertising hires head of specialist sales

Microsoft Advertising has appointed James Hayr as its new head of specialist sales....Hayr joins Microsoft from Natmag Engage, where he was strategic sales director across all Natmag ... together under one central creative media division. Hayr will be based in Microsoft's London office and will report to Chris Maples, UK commercial director, Microsoft Advertising. Hayr will be in charge ...

Microsoft sponsor Advent on Absolute Radio

Microsoft is to sponsor the 'Absolute Radio Advent Calendar' and give away a different prize every...consoles, TVs, toys, gadgets and special family Christmas hampers as well as copies of Microsoft Office ... . The 'Absolute Radio Advent Calendar' is the second part of a two-part deal with Microsoft which started with a ... Show. Microsoft is a significant radio advertiser and current activity for its brands includes ...

Media Lifeline: Microsoft Xbox

June 2009: Microsoft's chief executive, Steve Ballmer, announces plans for the launch of a motion ... throughout the noughties - and Microsoft had responded by buying the in-game advertising specialist Massive Inc for $400 million in 2006. But three years later, Microsoft denies speculation that it has become ...

Editor's comment: Microsoft's controlling interest

Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...

Gorillaz and Microsoft launch hunt for new character

Microsoft is launching a competition featuring cartoon indie band Gorillaz to promote the Beta...will then judge the finalists from each week in order to pick a winner. David Law, director of Microsoft ...

Microsoft backs Kinect with £300m global push

Microsoft is taking on Nintendo and Sony PlayStation with a $500m (£300m) global launch campaign...having to use a traditional controller. Microsoft s intention is that the launch will enable it to steal ... are the controller. Microsoft will also run a 60-second spot during Saturday s edition of The X Factor. The ad ... in Selfridges. The campaign, described by Stephen McGill, UK director for Xbox and entertainment at Microsoft ...

Microsoft signs seven-figure deal with Global Radio

Computer software giant Microsoft has signed a seven-figure, year-long deal to promote its range...by Interpublic agency UM, will promote products such as Microsoft s search engine Bing and Windows Phone 7 mobile ... by UM, which saw Microsoft team with Capital and Heart across a series of activities, including ... communications UK at Microsoft, said: "We are delighted to see some of our newest and most exciting products ...

Andrew Walmsley on Digital: Microsoft dials in to future

, as employees bearing giant iPhones and BlackBerrys followed hearses through the Microsoft campus to celebrate ... 's certainly significant for Microsoft. Chief executive Steve Ballmer recently missed out on a chunk of bonus ... battle for the future of the internet, and Microsoft wants it bad. New comScore research shows we ...

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