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Editor's comment: Microsoft's controlling interest

Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...

What Next in Digital?

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

Marketing's Power 100

as director of marketing, communications and audiences in February last year, the former Microsoft executive ...

Twitter welcomes ExactTarget acquisition of CoTweet

San Francisco-based CoTweet allows businesses to manage multiple Twitter accounts and track social media conversations. It is used by the likes of Coca-Cola, McDonald's, Microsoft, Ford and Dell. Under ExactTarget's ownership CoTweet, which founded in 2008, will lead the company's social media product ...

MRM creative director Drew Forsyth quits for Flourish

. Forsyth was at MRM London, where he worked on Intel, Microsoft and Sky, for just over two years and has ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.