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Microsoft and C4 partner for TV ad break innovation

Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... , with an Orange app clearly visible. Paul Davies, director of marketing communications, Microsoft, said: "This ...

Facebook billionaire Zuckerberg to donate half his wealth to charity

Bill Gates and billionaire Warren Buffett set up the Giving Pledge in 2010. It follows the Microsoft founder's work for the Bill and Melinda Gates Foundation, set up in 1994 to improve healthcare and reduce poverty globally, and to expand educational opportunities and access to information technology ...

Profile: Game-winning strategy

hopes it is a tactic that will give Nintendo the edge over competitors Sony and Microsoft. Nintendo ... gamers to intuitively control play through a motion-sensitive 'wand'. Now, Sony and Microsoft have ... is evident, too, in her reaction to the challenge laid down by Sony and Microsoft. She appears unfazed ...

Bite Communications expands senior team

been appointed. Ben Sewell joins the b2b team from 3Monkeys Communications where he worked on Microsoft ... on the Microsoft and HP accounts. Pooley said that recruiting senior staff from outside the tech space would ...

Apple iPad crowned 'must-have' gadget for 2010

." Microsoft's Xbox Kinect motion capture gaming system won readers' votes for Innovation of the Year because ...

Philips man joins tech and consumer-focused Reptile Group as head of digital

Elnadi has previously worked on tech accounts for Microsoft and Adobe as well as in-house at both Philips and Vodafone. He has been charged with working on social media strategy along with integrating online PR campaigns for consumer and tech accounts. The group incorporates B2B specialist tech agency ...

Microsoft backs Kinect with £300m global push

Microsoft is taking on Nintendo and Sony PlayStation with a $500m (£300m) global launch campaign...having to use a traditional controller. Microsoft s intention is that the launch will enable it to steal ... are the controller. Microsoft will also run a 60-second spot during Saturday s edition of The X Factor. The ad ... in Selfridges. The campaign, described by Stephen McGill, UK director for Xbox and entertainment at Microsoft ...

Future targets Xbox mag subscribers with personalised ads

Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...

Celebrities must be 'open and upfront' with Twitter endorsements

such as Coke and Microsoft in America and plans to launch the service here. James Herring of Taylor Herring ...

Andrew Walmsley on Digital: Microsoft dials in to future

, as employees bearing giant iPhones and BlackBerrys followed hearses through the Microsoft campus to celebrate ... 's certainly significant for Microsoft. Chief executive Steve Ballmer recently missed out on a chunk of bonus ... battle for the future of the internet, and Microsoft wants it bad. New comScore research shows we ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.