20 Dec 2010
| by Sara Kimberley
Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ...
, with an Orange app clearly visible.
Paul Davies, director of marketing communications, Microsoft, said: "This ...
10 Dec 2010
| by Ed Owen
Bill Gates and billionaire Warren Buffett set up the Giving Pledge in 2010. It follows the Microsoft founder's work for the Bill and Melinda Gates Foundation, set up in 1994 to improve healthcare and reduce poverty globally, and to expand educational opportunities and access to information technology ...
24 Nov 2010
| by Kim Benjamin
hopes it is a tactic that will give Nintendo the edge over competitors Sony and Microsoft. Nintendo ...
gamers to intuitively control play through a motion-sensitive 'wand'. Now, Sony and Microsoft have ...
is evident, too, in her reaction to the challenge laid down by Sony and Microsoft. She appears unfazed ...
24 Nov 2010
| by Peter Hay
been appointed. Ben Sewell joins the b2b team from 3Monkeys Communications where he worked on Microsoft ...
on the Microsoft and HP accounts.
Pooley said that recruiting senior staff from outside the tech space would ...
12 Nov 2010
| by Ed Owen
."
Microsoft's Xbox Kinect motion capture gaming system won readers' votes for Innovation of the Year because ...
10 Nov 2010
| by Peter Hay
Elnadi has previously worked on tech accounts for Microsoft and Adobe as well as in-house at both Philips and Vodafone.
He has been charged with working on social media strategy along with integrating online PR campaigns for consumer and tech accounts.
The group incorporates B2B specialist tech agency ...
02 Nov 2010
| by Sarah Shearman
Microsoft is taking on Nintendo and Sony PlayStation with a $500m (£300m) global launch campaign...having to use a traditional controller. Microsoft s intention is that the launch will enable it to steal ...
are the controller.
Microsoft will also run a 60-second spot during Saturday s edition of The X Factor.
The ad ...
in Selfridges.
The campaign, described by Stephen McGill, UK director for Xbox and entertainment at Microsoft ...
27 Oct 2010
| by Ben Bold
Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name.
Two of the executions feature a different leader of the game ...
25 Oct 2010
| by James Cowling
such as Coke and Microsoft in America and plans to launch the service here.
James Herring of Taylor Herring ...
20 Oct 2010
| by Andrew Walmsley
, as employees bearing giant iPhones and BlackBerrys followed hearses through the Microsoft campus to celebrate ...
's certainly significant for Microsoft. Chief executive Steve Ballmer recently missed out on a chunk of bonus ...
battle for the future of the internet, and Microsoft wants it bad.
New comScore research shows we ...