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Microsoft and C4 partner for TV ad break innovation

Microsoft is running a series of ad stings in conjunction with other brands on Channel 4 over...and Earl, Microsoft will run its own ads, but also point to other brand advertising, using stings ... , with an Orange app clearly visible. Paul Davies, director of marketing communications, Microsoft, said: "This ...

WPP expands in Singapore

Established in 2001, Yolk operates in Singapore, Malaysia, Thailand and Australia, and specialises in digital and social media, viral marketing, and online advertising. Yolk earned $1.3m in revenue to the end of 2009, and employs 40 people, with clients Canon, Ciba Vision, Microsoft and the Singapore ...

Havas Media expands digital team

analytics and data modelling. He joins from Microsoft where he set up and led the Microsoft Advertiser ... , now owned by Microsoft, where he worked with clients 02, Littlewoods and RBS. He ...

England-Hall steps down at Razorfish

was acquired by Publicis from Microsoft for $530 million in 2009 and sits within its VivaKi media and digital ...

Profile: Game-winning strategy

hopes it is a tactic that will give Nintendo the edge over competitors Sony and Microsoft. Nintendo ... gamers to intuitively control play through a motion-sensitive 'wand'. Now, Sony and Microsoft have ... is evident, too, in her reaction to the challenge laid down by Sony and Microsoft. She appears unfazed ...

Digital report: Better connected

Google 3 Microsoft 4 Intel 5 Yahoo! 6 ...

Editor's comment: Microsoft's controlling interest

Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...

Syzygy hires group strategy director

Bennett will work across all three of Syzygy s UK agencies, including Syzygy, Hi-Res! and Unique.He previously worked at McCann Erickson as a freelance digital strategist leading the Microsoft Internet Explorer product team in a strategic workshop to kick-off planning for the forthcoming launch of IE9 ...

ZenithOptimedia wins Agency of the Year 2010

, director of marketing communications at Microsoft, said: "Their positive, can-do attitude will see us ...

Engine picks digital agency as first US acquisition

Deep Focus was founded in 2002 by chief executive Ian Schafer. It employs 60 people and works for clients including Microsoft, Nintendo, Diageo and ESPN. Its recent campaigns have included "Mad Men Yourself" for AMC and the first brand integration into Zynga's FarmVille, for Bing ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.