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The craft of arts sponsorships

01 Jun 2012 | by Matthew Chapman

visitors a year. Indeed, other mass-market entrants include Google and Microsoft. The latter is engaging ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...

Google Chrome beats IE to become the world's favourite browser

22 May 2012 | by Sarah Shearman

Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web.... Microsoft recently ramped up its marketing efforts for Internet Explorer , with its most significant ... Market share (%) 1 Google Chrome 32.76 2 Microsoft IE 31.94 3 ...

Microsoft prepares MSN UK 'Best of now' campaign

22 May 2012 | by Sarah Shearman

Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign

Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012

Apple cements most valuable brand status as UK's giants slide

22 May 2012 | by Daniel Farey-Jones

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

Waterstones to sell Amazon's Kindle

21 May 2012 | by John Reynolds

bookseller Barnes and Noble, which teamed up with Microsoft to develop its digital book reader. Along ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

18 May 2012 | by Loulla-Mae Eleftheriou-Smith

, called the 'Link@Sheraton experience with Microsoft'. Like our sister brand W, we transformed how guests ...

My Secret Work Weapon: Risk-taking and innovation are the key to our success

16 May 2012 | by By Paul Davies, director of marketing communications, Microsoft UK

It creates a culture of wanting to do bigger and better, more creative work - an embedded culture of continuous improvement. It is about innovation and risk-taking; about empowering others to think big and creating an environment that encourages innovation. At Microsoft, I've spent the past five years making ...

Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding

04 May 2012 | by Kim Benjamin

used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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