to remove filtersThink BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
, and Microsoft s partnership with Nokia illustrate the trend while Apple and Amazon continued to develop ...
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Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of Microsoft UK's chief marketing officer all the more remarkable is that her role was the result of a global ... . Building on the restructure The merger last July of Microsoft UK's consumer and online divisions ... left Microsoft to join embattled Johnston Press as chief executive, after his role as managing director ...
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...
My Secret Work Weapon: Risk-taking and innovation are the key to our success
16 May 2012 | by By Paul Davies, director of marketing communications, Microsoft UK
It creates a culture of wanting to do bigger and better, more creative work - an embedded culture of continuous improvement. It is about innovation and risk-taking; about empowering others to think big and creating an environment that encourages innovation. At Microsoft, I've spent the past five years making ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
Facebook's Everson urges marketers to 'make a bet on us'
25 Apr 2012 | by Arif Durrani
in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...
Microsoft plots fightback against Google Chrome with IE9 activity
27 Mar 2012 | by Sarah Shearman
Microsoft is embarking on its most significant marketing push to date for its Internet Explorer...It is launching two separate campaigns to promote the latest version of the browser (IE9), as well as driving awareness of the Internet Explorer brand itself. Microsoft will roll out a UK variant of its ... , this reinforces that there is much greater consumer interest in technology , and has given Microsoft a reason ...
Battle of the tech patents: is marketing the winner or loser?
14 Mar 2012 | by Stuart Derrick
. Companies such as Microsoft file thousands of patent applications a year. While these once resulted in legal ...
Yahoo!'s Robert Bridge on strengthening the business after a tumultuous year
08 Mar 2012 | by Sarah Shearman
from a range of companies, including Google and Microsoft, do not really affect the European side ... product officer, who defected from Microsoft two years ago, and one of the few members of the top team ... , and Bridge points to the company's search alliance with Microsoft and their ad pact in the US as examples ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
