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Amanda Andrews on Media: Getting in on the game

01 Apr 2009 | by Amanda Andrews

as the successor to Nintendo's GameCube, the Wii's closest rival consoles are Sony's PlayStation 3 and Microsoft ...

Media brief: Microsoft in talks about launch of internet TV service

24 Feb 2009

Microsoft is in talks with the BBC, ITV and Channel 4 about the launch of an internet TV service

Andrew Walmsley on Digital: Kangaroo's global contest

09 Dec 2008 | by Andrew Walmsley

Highfield left the project for Microsoft last month after just seven months. The service was expected ...

Marketing Digital Report: Affiliate - Reward is its own virtue

02 Dec 2008

. 'Microsoft and Yahoo!-owned Kelkoo have seen the growth of Quidco and GreasyPalm, so are also circling ...

Xbox, Sky and BT Vision fight for digital home front

25 Nov 2008 | by Meg Carter

entertainment. No longer content for Xbox to be 'just' a games console, last week Microsoft introduced New Xbox ... -on-demand-style services,' says Microsoft UK head of gaming and entertainment Stephen McGill. 'Consumer demand for a ... one of four main groups vying for control of digital home entertainment. Microsoft is also a major ...

Microsoft service let parents read Noddy bedtime stories remotely

21 Nov 2008 | by Fiona Ramsay

LONDON - Microsoft has partnered with Chorion, the family entertainment company and owner...of marketing for Microsoft Advertising said: 'By bringing relevant and interactive content to consumers, brands ...

Travel social network WhereAreYouNow signs first mobile advertiser

21 Nov 2008 | by Fiona Ramsay

T-Mobile is the first advertiser to run its adverts across the WAYN mobile site, following WhereAreYouNow's appointment of Microsoft ScreenTonic as its exclusive mobile advertising partner. Microsoft ScreenTonic will provide WAYN with mobile media sales, campaign management and a mobile ad serving solution ...

Opinion: The Marketing Society Forum - Can established brands work on social networking sites?

18 Nov 2008

. YES - ALEX MARKS, HEAD OF UK MARKETING, MICROSOFT ADVERTISING Digital media has progressed along ... , interactive way. A recent global survey from Synovate, in conjunction with Microsoft, highlights that young ...

InterContinental mounts geo-targeted campaign with Multimap web service

30 Oct 2008 | by Fiona Ramsay

LONDON - InterContinental Hotels Group is linking up with Microsoft's online mapping service..., director of mapping, local and shopping for Microsoft, said: 'The advertising is only shown to people ...

SMEs embrace search marketing

28 Oct 2008 | by Jane Simms

of the UK's biggest specialist motor insurance providers, has used search marketing on the Microsoft ... by Microsoft adCenter. 'It's like having a shop tucked away in a back street, with no signpost,' says adCenter ... -the-shelf products such as Microsoft Office Life, which offers server space, a domain name and a selection of basic ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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