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INTERNATIONAL: Global round-up - News in brief

MILAN: Hill & Knowlton Italy has launched a division specialising in net communications, entitled Digital PR. The venture is headed by newly-recruited partner and division CEO Paolo Guadagni, who joins from Microsoft Italy, where he was marketing director for ten years. ...

FOCUS: HI-TECH PR - Zapping the new year bug problem/Consultancies are warning clients of the dangers of not being Year 2000 compliant, even while remaining inadequately prepared themselves. Peter Robinson reports

is for Microsoft. Last year, the company acknowledged that it was not communicating a clear message ... . This was posted on its web site, sent to customers and a hotline was established. Microsoft and the Computer ... standard packages, such as Microsoft s Word, should survive Y2K, Nick Hayes managing director ...

NEWS: STOP PRESS

Microsoft Microsoft s UK head of corporate communications Madeleine Thomas-Crabb has quit to join a ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.