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Hall of Fame shortlists finalised and deadline extended

Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...

Google bolsters online travel offer with $700m acquisition

The all-cash deal will place Google in direct competition with Microsoft s Bing Travel search site. However, the deal has still to be rubber-stamped by federal anti-trust regulators in the US, and is likely to take between six months and a year to be passed. ITA software is based in Cambridge, Massachusetts ...

What Next in Digital?

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

Pepsi ramps up World Cup hijack marketing with football competition

to the content, Microsoft Advertising's Creative Solutions created a digital game called 'Football Hero', which ...

Pepsi continues Coca-Cola World Cup spoiler efforts through digital

LONDON - PepsiCo has tied up with Microsoft Advertising to launch a digital campaign which further..., Microsoft Advertising's Creative Solutions has created a digital game called 'Football Hero'. It allows ... in conjunction with OMD International London, activity will run across the entire Microsoft Advertising portfolio ...

And in the real world... Microsoft, Google, Primark, BA and more

Microsoft yesterday escalated its battle with its arch-rival Google, reacting to an assault on one of its core businesses with the announcement of a free online version of its Office software, to be launched next year. Source: Financial Times The founder of Primark is to step down as the managing ...

Marketers and consumers are wary of new .brand web domain names

such as .film, .music, .microsoft and .nike. There are currently just 280 top-level domains, so the move ... Microsoft has over 38,000 different domains in order to protect its brand. However, White says ... that anything which isn't .microsoft is not an official site belonging to the brand. White says ...

Biggest brands: Top 100 online advertisers 2009

was the third-biggest spender in the sector, with a budget of just over 7m. Microsoft and Dell make the top 10 ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...

Virgin tops positive online buzz index as Orange dips

such as BMI, Microsoft and Ryanair's lower scores were due to poor customer service. Harries said: "As a ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.