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Bartz dismisses Yahoo/Microsoft search tie-up

search partnership with Microsoft, insisting the company does not need to work with the software behemoth....the potential savings from a search deal with Microsoft could be as high as $700 million. But, she insisted, a deal was not necessary: "Yahoo doesn't have to do anything with Microsoft about anything." She went ... thinking there's any Microsoft connection. We'd be better off if we'd never heard the word Microsoft. Last ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.