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Consumers force marketers to drop secrecy

14 Oct 2008 | by Gemma Charles

of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ...

Profile: Console freak - David Wilson, head of UK PR, Sony Computer Entertainment Europe

25 Feb 2005 | by Ian Hall

was written, Manhunt, is also available on PC or Microsoft Xbox - but the fact PlayStation was picked out ...

Profile: The true blue at Red - Mike Morgan, chief executive, The Red Consultancy

21 Jan 2005 | by Ian Hall

, Morgan is quick to point out the variety of business it handles, such as B2B work for Microsoft MSN ...

BIGGEST BRANDS: The top ten global brands come under the spotlight - PRWeek takes a closer look at the top ten global brands that have stood out this year and the part PR has played in their success

09 Aug 2002 | by MARY COWLETT

executives and to show that value in its accounts. 2. MICROSOFT It is a tribute to the strength of the Microsoft brand, that despite the global tech slump, the world's leading software provider has lost only two ... with the US Government, but its anti-trust troubles still rumble on in Europe. However, Microsoft remains ...

INTERNATIONAL: Harris survey lays firms' reputations bare

25 Jan 2002 | by JULIA HOOD

annual reputation quotient (RQ) survey. Microsoft and Coca-Cola came in second and third ...

STOP PRESS: Coca-Cola to be usurped as brand king

21 Jul 2000 | by JENNIFER WHITEHEAD

by Microsoft, whose brand value went up almost 25 per cent despite legal wrangles in the US....Coca-Cola is on the verge of losing its position as the world s most valuable brand. Research by Interbrand claims Coke has lost 13 per cent of its brand value and is likely to be usurped next year by Microsoft, whose brand value went up almost 25 per cent despite legal wrangles in the US. ...

INTERNATIONAL: Ketchum takes majority of SEIS

07 Apr 2000 | by ED SHELTON

is in technology, healthcare, brand marketing and corporate reputation. SEIS clients include Microsoft, Mars ...

Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve instant results, but PR provides the most invasive route to a new market

24 Feb 2000 | by MARY COWLETT

, while retaining their traditional supporters in the business world. Until two years ago, Microsoft, a ... Khwaja, whose agency August.One handles the majority of Microsoft s outsourced PR, this activity has been maintained, but with two crucial additions: Our brief now is to get Microsoft to the home PC ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

02 Dec 1999 | by JANE BAINBRIDGE

in the UK. 1980 - IBM chooses Microsoft to write the operating system for its new computers ...

STOP PRESS: Sex and fashion win at PRCA awards

03 Sep 1999 | by SOPHIE BARKER

campaigns at today s PRCA awards. The winners were: The Red Consultancy for Microsoft MSN, Cohn and Wolfe...An international sex survey and an avant-garde fashion show are just two of the winning PR campaigns at today s PRCA awards. The winners were: The Red Consultancy for Microsoft MSN, Cohn and Wolfe for Absolut Vodka, Shandwick for Harry Ramsden s and Hill and Knowlton for Durex. Firefly won the staff ...

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