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Consumers force marketers to drop secrecy

of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ...

Top American brands suffer as attitudes to US changes

LONDON - Coca-Cola, McDonald's, Nike and Microsoft have all seen a decline in the number of people...three point decline to 33% in 2004, while Microsoft, possibly suffering more from problems with its ...

Interpublic buys Deutsch

youth marketing (dRush). Its accounts include Bank One, DirecTV, Domino’s, Lenscrafters, Microsoft’s ...

NEW MEDIA: DESIGN AND CREATIVE - Branding the online shops. Are new-media agencies succeeding in establishing distinct brands? James Curtis asks the top five independents to choose the London building that best sums up their ethos

built a name for itself working for such blue-chip companies as Virgin Atlantic, Vodafone and Microsoft ...

REVIEW: Marketing and advertising news in the week’s press ..

, Microsoft, have had meetings with Don Cruickshank, head of the telecoms regulator, Oftel. The meetings ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.