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Consumers force marketers to drop secrecy

of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ...

Top American brands suffer as attitudes to US changes

LONDON - Coca-Cola, McDonald's, Nike and Microsoft have all seen a decline in the number of people...three point decline to 33% in 2004, while Microsoft, possibly suffering more from problems with its ...

PRCA announces awards finalists

; and Edelman Public Relations Worldwide for Microsoft Commonwealth Games sponsorship launch. In best use ...

Interpublic buys Deutsch

youth marketing (dRush). Its accounts include Bank One, DirecTV, Domino’s, Lenscrafters, Microsoft’s ...

CLIENT ROUNDUP

and Microsoft is hot on its heels. The brand suffered a contamination scandal and senior management changes ...

Public relations: Using PR to launch into new markets - Poster, radio and TV ads may achieve instant results, but PR provides the most invasive route to a new market

, while retaining their traditional supporters in the business world. Until two years ago, Microsoft, a ... Khwaja, whose agency August.One handles the majority of Microsoft s outsourced PR, this activity has been maintained, but with two crucial additions: Our brief now is to get Microsoft to the home PC ...

OPINION - Leader - Devolving power is a key challenge for global brands

the business missions of some of the world s biggest companies, from McDonald s to Coca-Cola to Microsoft...Think global, act local. It s one of the most easily-trotted out phrases in marketing. It sums up the business missions of some of the world s biggest companies, from McDonald s to Coca-Cola to Microsoft. But saying the words is a lot easier than delivering on them, and in many ways it s getting ...

100 Marketing Moments: The 20th century saw the birth of modern marketing, Jane Bainbridge charts some historic landmarks through the decades

in the UK. 1980 - IBM chooses Microsoft to write the operating system for its new computers ...

Coke furore fails to shake it from top of big brands

of software giant Microsoft, IBM and Disney. The league table was calculated according to financial ...

Briefs

Ford Premiership for the 1999 season. The Inland Revenue is joining forces with Microsoft ... , called Microsoft Tax Saver 99, will be launched next month. It will feature Hector, the tax inspector ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.