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Apple, Google, Microsoft: Whose PR approach is the most effective?

Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ... and Microsoft - however, have rather different PR strategies. Here's my take on them, as someone on what you ... as it has got bigger and come into more direct rivalry with Microsoft and, more recently, Facebook. Page ...

Good Relations brings in Weber Shandwick's Robert Anderson to lead digital

Robert Anderson joins from handling clients including Microsoft, GlaxoSmithKline and PepsiCo at Weber Shandwick. Anderson will report to Good Relations CEO Teresa-Anne Dunleavy and be responsible for driving the agency s digital offerings across all its accounts. He will head up a team of four digital ...

Xbox PR head Paul Fox to join Symantec

Head of PR for Xbox Paul Fox is leaving Microsoft to take up a newly created role at security...working out his notice with Microsoft and was unavailable for comment. Fox joined Microsoft in 2000 ... to lead Microsoft s first venture into the gaming market with the launch of the Xbox in 2001. His ...

29 under 29: Not the usual suspects

the Microsoft Global Marketing Excellence award, which helped raise the profile of PR internally, and set up a ... on Microsoft, Symantec and CapGemini. At 26, he became one of the youngest account directors in the history ... as acting EMEA PR manager for Microsoft's ad business across 12 markets. Walton also pitched his idea ...

Apple lures Saunders from rival Nintendo

Arts, Microsoft and Activision. It is not known whether a replacement has been appointed. Saunders ...

Year in review: 2010 A year in comms

, abortion and gay rights. OCTOBER Microsoft launches Windows Phone 7 in the UK with Stephen Fry ...

Celebrities must be 'open and upfront' with Twitter endorsements

such as Coke and Microsoft in America and plans to launch the service here. James Herring of Taylor Herring ...

29 under 29: The future is bright

'. Lambert works on some of the world's biggest tech clients including Microsoft and HP, and won the inaugural Microsoft PR Czar award, presented to just one team member within all Microsoft's agencies. A team ...

Renault-Nissan comms and marketing merger concerns experts

Simon Sproule , former Microsoft global comms head and comms director of the Renault-Nissan Alliance, has completed a review of both firms' marketing and comms functions, and created a single marketing comms division with a single, combined budget at each firm. Sproule himself is taking what ...

Profile: Chris McCafferty, founder and MD, Kaper

Mobile and former head of PR at Microsoft, worked with McCafferty during his time at MSN and says he ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.