18 May 2011
| by Ed Owen
Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn...rewards, as Microsoft builds on its strategic alliance with Nokia to develop a network of video ...
still owned by the company s founders. The Microsoft deal corrects this anomaly.
Media and marketing specialists now believe Microsoft has a real opportunity to make its own portfolio of products ...
23 Sep 2010
| by Simon Kershaw
Simon Kershaw is disappointed by the achingly dull outdoor creative for Microsoft Office 2010....for the Microsoft posters?"
"They re real people."
"But real people don t say Because I want to make my blah ...
. Not in Microsoft s current campaign for Office 2010.
While the outdoor work does have the virtue of simplicity ...
of it is years overdue; but we ve come to expect that of Microsoft, for whom the phrase "over-promise and under ...
29 Jul 2009
| by Fiona Ramsay
LONDON - Microsoft and Yahoo! have announced a ten-year revenue-share search pact that will create...-fareast-language:#0400;
mso-bidi-language:#0400;}
Microsoft's Bing will now power Yahoo! search while ...
advertisers. Microsoft said the agreement will provide Microsoft's search engine, Bing, with the scale ...
will lead to more relevant ads and search results. Microsoft will acquire an exclusive ten-year license ...
24 Jun 2009
| by Arif Durrani
, is joining forces with Microsoft to explore the dynamics between search engine marketing and brand building....with Microsoft Advertising, in an attempt to better understand how search builds brands differently ...
marketing, including the launch of Microsoft's Bing last month. David Sable, vice-chairman and chief ...
-president of the Advertiser Publisher Solutions Group at Microsoft, said the partnership provided an opportunity to "rethink ...
15 May 2008
| by Staff
LONDON - Pitney Bowes MapInfo & Pitney Bowes Group 1 Software has hired Gary Roberts from Microsoft...Roberts spent eight years working in the retail division of Microsoft, latterly as director of retail, manufacturing and services. At Pitney Bowes he will report to John O Hara, executive vice-president of Pitney Bowes MapInfo, working to sell the location intelligence and customer communications management ...
23 Jul 2007
| by Darren Davidson
LONDON - Microsoft is to take to a major step towards calming privacy fears about the amount...move to store Live Search terms -- Microsoft s main search service -- separately from account information such as the name, email address or phone number of users. Peter Cullen, Microsoft s chief ...
by cutting the length of time it stores logs of internet searches to 18 months. Microsoft, which ...
01 Nov 2006
| by Caitlin Ryan, Executive creative director, Proximity London
When I first opened this box from Microsoft, the unmistakable and very
evocative aroma of green grass is what hit me first. In this cloud of
grassy overtones, I read the copy, which explained the benefits of being
able to work anywhere - even in the park. With BlackBerry being the executive toy ...
04 Oct 2006
Microsoft has hired field marketing agency Channel Advantage to demonstrate its latest operating
13 Sep 2006
| by by Staff
LONDON - Microsoft has hired direct marketing agency SMP to launch its latest Windows platform...A range of online and off-line initiatives, driving prospective customers to a Vista microsite for a guided demo, will support a TV campaign breaking in January. Microsoft's advertising is handled by McCann-Erickson.
The launch of the platform had been scheduled for this year, but has been postponed ...
06 Jul 2006
| by by Daniel Farey-Jones
LONDON - Microsoft has appointed customer publisher Sunday to produce a new magazine for its 35...The first issue of the quarterly magazine, Partners, goes out this week. It is designed to showcase the strategic and business opportunities partnership with Microsoft provides.
Nicola Meek, Microsoft's Partner Programme manager, said “We know that a magazine will deliver a relevant, emotionally ...
to remove filters
