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CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer

Apple is worth more than Microsoft and Intel put together. If that stat surprises you, the next one

Microsoft's Skype deal could be a game-changer for mobile, say agencies

Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn...rewards, as Microsoft builds on its strategic alliance with Nokia to develop a network of video ... still owned by the company s founders. The Microsoft deal corrects this anomaly. Media and marketing specialists now believe Microsoft has a real opportunity to make its own portfolio of products ...

Behavioural ads in Europe to be flagged by icon

and Telegraph Media Group, and leading digital businesses AOL, Microsoft, Yahoo! and Vibrant Media. The UK ... Microsoft Nugg.ad Orange PRISA Profero Sanoma Specific Media Struq tectonic ...

CREATIVE STRATEGY: Microsoft's new campaign - a model of how not to

Simon Kershaw is disappointed by the achingly dull outdoor creative for Microsoft Office 2010....for the Microsoft posters?" "They re real people." "But real people don t say Because I want to make my blah ... . Not in Microsoft s current campaign for Office 2010. While the outdoor work does have the virtue of simplicity ... of it is years overdue; but we ve come to expect that of Microsoft, for whom the phrase "over-promise and under ...

CREATIVE STRATEGY: Hotmail? Well, ONE of those syllables is right

are all on mac.com (didn't Apple just overtake Microsoft as the world's biggest tech company?) and my twenty-something buddies go gaga for gmail, how has Microsoft responded? Advertising. A big fat trad ... , relaxed way. We call it the new busy'." Pause for applause. What does Microsoft give us? Some ...

Start-up introduces paid search model to Twitter

significant revenue other than selling its feed to Google and Microsoft. Until now, founder Biz Stone has been ...

Twitter welcomes ExactTarget acquisition of CoTweet

San Francisco-based CoTweet allows businesses to manage multiple Twitter accounts and track social media conversations. It is used by the likes of Coca-Cola, McDonald's, Microsoft, Ford and Dell. Under ExactTarget's ownership CoTweet, which founded in 2008, will lead the company's social media product ...

MRM creative director Drew Forsyth quits for Flourish

. Forsyth was at MRM London, where he worked on Intel, Microsoft and Sky, for just over two years and has ...

Nigerian fraud fighters close down 800 scam email addresses

The Economic and Financial Crimes Commission teamed up with Microsoft three years ago to help stop the practice of scamming foreigners out of money, usually by pretending that there was easy ... with Microsoft was to shut down as many as 5,000 email addresses each month and take Nigeria out of the top ten ...

Tech blogger Robert Scoble unfollows thousands on Twitter after spam onslaught

Scoble, a former Microsoft blogger , was previously auto-following every Twitter user that followed him, which led to him following 106,000 people. However some of the users he followed were spam accounts that filled his Twitter DM inbox with junk. He also said it was impossible to read every tweet ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.