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WPP makes $5m investment in US data analytics company

The company was founded by former Yahoo executives Bassel Ojjeh and Krishna Uppala in March 2010. NPario has worked to collate massive data sets for clients such as Microsoft, Yahoo, Adobe, Oracle and Electronic Arts. It will now collate online and offline data for WPP's Media Innovation Group and Kantar ...

Future targets Xbox mag subscribers with personalised ads

Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...

What Next in Digital?

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

Wunderman hires Digitas creative directors in department restructure

The pair will oversee all of the agency's main accounts, with a particular focus on Microsoft and Cancer Research UK. They join Tom Powell and Graham Jenks, the creative directors on Ford, who have also been promoted to creative group heads after two years at the agency. The group heads will all ...

Christian Purser quits LBi for Iris digital planning team

brand consultancy, working with companies such as Tesco, HBOS and Microsoft. He said: "Digital ...

Wunderman hires Janet Snedden and Nick Fletcher to senior roles

be responsible for leading the strategy on Wunderman's Jaguar and Microsoft accounts. The new appointments come ...

Advertising in the noughties - Top 10 DM campaigns

Microsoft Windows Mobile Harrison Troughton Wunderman 2006 8. Royal Mail Matter Matter Media 2008 ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.