to remove filtersWPP agencies to link with Microsoft for online brand-building study
24 Jun 2009 | by Arif Durrani
, is joining forces with Microsoft to explore the dynamics between search engine marketing and brand building....with Microsoft Advertising, in an attempt to better understand how search builds brands differently ... marketing, including the launch of Microsoft's Bing last month. David Sable, vice-chairman and chief ... -president of the Advertiser Publisher Solutions Group at Microsoft, said the partnership provided an opportunity to "rethink ...
