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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...

Demand side platform Turn gears up UK operations

22 Nov 2011 | by Daniel Farey-Jones

, AppNexus, Admeld, Adjug, Rubicon Project and Microsoft. It is plugged into six video ad exchanges ...

CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer

01 Sep 2011 | by Simon S Kershaw

Apple is worth more than Microsoft and Intel put together. If that stat surprises you, the next one

Microsoft's Skype deal could be a game-changer for mobile, say agencies

18 May 2011 | by Ed Owen

Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn...rewards, as Microsoft builds on its strategic alliance with Nokia to develop a network of video ... still owned by the company s founders. The Microsoft deal corrects this anomaly. Media and marketing specialists now believe Microsoft has a real opportunity to make its own portfolio of products ...

Power 100: 100 to 50

17 May 2011 | by Nicola Clark

circuit. Both have their work cut out to improve Nokia's stock. A new global partnership with Microsoft ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

WPP makes $5m investment in US data analytics company

17 May 2011 | by Ed Owen

The company was founded by former Yahoo executives Bassel Ojjeh and Krishna Uppala in March 2010. NPario has worked to collate massive data sets for clients such as Microsoft, Yahoo, Adobe, Oracle and Electronic Arts. It will now collate online and offline data for WPP's Media Innovation Group and Kantar ...

Behavioural ads in Europe to be flagged by icon

14 Apr 2011 | by Arif Durrani

and Telegraph Media Group, and leading digital businesses AOL, Microsoft, Yahoo! and Vibrant Media. The UK ... Microsoft Nugg.ad Orange PRISA Profero Sanoma Specific Media Struq tectonic ...

Future targets Xbox mag subscribers with personalised ads

27 Oct 2010 | by Ben Bold

Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...

CREATIVE STRATEGY: Microsoft's new campaign - a model of how not to

23 Sep 2010 | by Simon Kershaw

Simon Kershaw is disappointed by the achingly dull outdoor creative for Microsoft Office 2010....for the Microsoft posters?" "They re real people." "But real people don t say Because I want to make my blah ... . Not in Microsoft s current campaign for Office 2010. While the outdoor work does have the virtue of simplicity ... of it is years overdue; but we ve come to expect that of Microsoft, for whom the phrase "over-promise and under ...

PROMOTIONAL FEATURE: Search or social media - where to focus your budget?

12 Jul 2010 | by Craig Walmsley

who update statuses, post, tweet and share. Brands like Microsoft make it part of their employees ... for rapid response in case of crisis. Expect search and social media to merge: Google and Microsoft ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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