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TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

02 Feb 2012 | by Staff

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...

CREATIVE STRATEGY: Apple's dream machine was built on promise to the consumer

01 Sep 2011 | by Simon S Kershaw

Apple is worth more than Microsoft and Intel put together. If that stat surprises you, the next one

Microsoft's Skype deal could be a game-changer for mobile, say agencies

18 May 2011 | by Ed Owen

Microsoft aims to disrupt the mobile market with its shock purchase of Skype for $8.5bn (£5.2bn...rewards, as Microsoft builds on its strategic alliance with Nokia to develop a network of video ... still owned by the company s founders. The Microsoft deal corrects this anomaly. Media and marketing specialists now believe Microsoft has a real opportunity to make its own portfolio of products ...

Behavioural ads in Europe to be flagged by icon

14 Apr 2011 | by Arif Durrani

and Telegraph Media Group, and leading digital businesses AOL, Microsoft, Yahoo! and Vibrant Media. The UK ... Microsoft Nugg.ad Orange PRISA Profero Sanoma Specific Media Struq tectonic ...

Future targets Xbox mag subscribers with personalised ads

27 Oct 2010 | by Ben Bold

Subscribers to Future s Xbox 360: Official Xbox Magazine and Xbox World 360 will find the back-page spread and back page of their December issues carrying three ads for Microsoft Game Studio s 'Fable III' addressing them with their full name. Two of the executions feature a different leader of the game ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

CREATIVE STRATEGY: Hotmail? Well, ONE of those syllables is right

03 Jun 2010 | by Simon S Kershaw

are all on mac.com (didn't Apple just overtake Microsoft as the world's biggest tech company?) and my twenty-something buddies go gaga for gmail, how has Microsoft responded? Advertising. A big fat trad ... , relaxed way. We call it the new busy'." Pause for applause. What does Microsoft give us? Some ...

Start-up introduces paid search model to Twitter

12 Apr 2010 | by Sara Kimberley

significant revenue other than selling its feed to Google and Microsoft. Until now, founder Biz Stone has been ...

Tech blogger Robert Scoble unfollows thousands on Twitter after spam onslaught

06 Aug 2009 | by Jacquie Bowser

Scoble, a former Microsoft blogger , was previously auto-following every Twitter user that followed him, which led to him following 106,000 people. However some of the users he followed were spam accounts that filled his Twitter DM inbox with junk. He also said it was impossible to read every tweet ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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