to remove filtersThe Week in marketing: 4 November 2008
04 Nov 2008 | by Staff
Vickers BBDO, launched on Monday. Microsoft signs deal Microsoft has signed a three-year 'Memorandum ...
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The week in marketing: 25 November 2008
25 Nov 2008 | by Staff
signed a six-figure deal with Microsoft Advertising to promote the cinema release of The Day the Earth ... menu options. Microsoft story deal Microsoft has partnered with the family entertainment company ...
Consumers force marketers to drop secrecy
14 Oct 2008 | by Gemma Charles
of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
The week in marketing
27 Aug 2008 | by Staff
the role. Microsoft signs stars Microsoft is aiming to boost its brand image through a global ... , appearing along-side Microsoft founder and chairman Bill Gates. ...
Kellogg signs Dame Kelly Holmes as brand ambassador
04 Jul 2008 | by Gemma Charles
, the latest push also include online work. Kellogg has signed a deal with Microsoft Live Search to promote the campaign via MSN and Hotmail. Consumers visiting the promotion's website will be able to use Microsoft ...
Power 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
, the marketing director will need to be on her guard as rivals attempt to steal back market share. Microsoft ...
Brands tap into in-game advertising as video games outsell movies
07 May 2008 | by Gareth Jones
Microsoft s Halo 3, which had held the record for the sum earned in a day by an entertainment product ... , at Massive, the in-game advertising network owned by Microsoft. Jean-Paul Edwards, head of media futures ...
Andrex mounts £5m mixed media campaign
06 May 2008 | by Ed Kemp
game, designed by SMP in conjunction with Microsoft, and offers players soft themed prizes to winners ...
Darfur group gives low marks to Olympics sponsors and promises wave of protests
24 Apr 2008 | by Bill Britt
, Microsoft, Samsung and Visa. The nine remaining sponsors received Fs: Anheuser-Busch, Atos Origins, BHP ...
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Campaign Jobs
- Assistant General Manager, Sales & Business Development (Sweater) Michael Page International , Shenzhen
- Trade Marketing Manager Michael Page International , Shanghai
- Business Development Director - China Region Michael Page International , Shanghai
- Customer Service Manager Michael Page International , Shenzhen
- Territory Sales Director, Supply Chain Solution Michael Page International , Guangzhou
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
