Annual: Top 10 Worst Celeb Ads
12 Dec 2008
footballer's knot in it. 10. Microsoft, various Just when you think that this ad, which uses the idea of mixing celebs and real people together to show just how universal Microsoft is, is too saccharine ...
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Biggest brands: Top 100 online advertisers 2009
31 Mar 2009 | by David Benady
was the third-biggest spender in the sector, with a budget of just over 7m. Microsoft and Dell make the top 10 ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...
The week in marketing: 25 November 2008
25 Nov 2008 | by Staff
signed a six-figure deal with Microsoft Advertising to promote the cinema release of The Day the Earth ... menu options. Microsoft story deal Microsoft has partnered with the family entertainment company ...
The Week in marketing: 4 November 2008
04 Nov 2008 | by Staff
Vickers BBDO, launched on Monday. Microsoft signs deal Microsoft has signed a three-year 'Memorandum ...
Consumers force marketers to drop secrecy
14 Oct 2008 | by Gemma Charles
of International Marketing Partners and a specialist on US companies, firms such as Procter Gamble and Microsoft ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...
Google joins world's top 10 brands as Microsoft slips
19 Sep 2008 | by Darren Davidson
for the first time, with Coca Cola remaining top as Microsoft slips to third place....the number one brand for the eighth year in a row, while IBM replaced Microsoft in second, with Bill Gates ... 59,031 3% US Microsoft 59,007 1% US GE ...
The week in marketing
27 Aug 2008 | by Staff
the role. Microsoft signs stars Microsoft is aiming to boost its brand image through a global ... , appearing along-side Microsoft founder and chairman Bill Gates. ...
Google beats Microsoft to become UK's top consumer brand
21 Jul 2008 | by Nikki Sandison
LONDON - Google has knocked Microsoft off the top spot to take the crown of the UK's most popular...The search engine moves up two places from the number three spot last year, knocking Microsoft into second place and Mercedes Benz into third. The survey was compiled by the Centre for Brand Anaylsis ... brand in a Superbrands survey of 1,500 professionals earlier this year. Despite Microsoft's drop ...
Kellogg signs Dame Kelly Holmes as brand ambassador
04 Jul 2008 | by Gemma Charles
, the latest push also include online work. Kellogg has signed a deal with Microsoft Live Search to promote the campaign via MSN and Hotmail. Consumers visiting the promotion's website will be able to use Microsoft ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
