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Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

Facebook's Everson urges marketers to 'make a bet on us'

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

Trading Places: this week's people moves

Week ) Microsoft has appointed Mandeep Mason , sales director at Nokia-owned Navteq, as director ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

' if they are to turn around the continent's struggling economie s. - Microsoft founder Bill Gates donated $750m ...

TBG Digital, AKQA and Adam & Eve lead Revolution Awards 2012 nominations

eBay UK, eBay Advertising, BMW, online retail media campaign DNA, behind the hit Microsoft ...

Google ranked top brand and Dove enters top 20

sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.