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Xbox, Sky and BT Vision fight for digital home front

entertainment. No longer content for Xbox to be 'just' a games console, last week Microsoft introduced New Xbox ... -on-demand-style services,' says Microsoft UK head of gaming and entertainment Stephen McGill. 'Consumer demand for a ... one of four main groups vying for control of digital home entertainment. Microsoft is also a major ...

Xbox positions itself as low-cost home entertainment

, allowing films to be viewed online through the Xbox 360 interface. The Microsoft-owned brand confirmed ... deal in the UK. This Christmas, Microsoft will also back the launch of the latest title in the Banjo ...

Multimap teams up with toptable.com

LONDON - Microsoft's online mapping service Multimap has teamed up with restaurant reservation site

Sector Insight: video games

of more than a third on 2003. Between Nintendo, Microsoft and Sony there are an estimated 7.5m consoles ... penetration has increased, the interactive and online gaming category has grown, in which Microsoft's Xbox ...

Interbrand's 100 Best Global Brands list includes only three UK brands

In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...

The impact of Google's first 10 years on marketing

. Next came Yahoo!, Microsoft, Ask.com, AOL and Facebook, none of which had a share bigger than 4 ... market share of 87%. Yahoo! and Microsoft took 4% each, and Ask trailed with 3%. Overturning Google's hegemony is a daunting task. Gavin Ailes, deputy managing director at The Search Works, says: 'Microsoft ...

Mobile phone brands to enter mini-laptops market

Taiwanese PC maker Asus pioneered the market for the paperback book-sized devices, which were originally designed for schoolchildren, with the launch of its Eee PC, priced 180. Mini-laptops typically have small screens, keyboards and memory and often do not run Microsoft Windows, but are wi-fi enabled ...

The week in marketing

the role. Microsoft signs stars Microsoft is aiming to boost its brand image through a global ... , appearing along-side Microsoft founder and chairman Bill Gates. ...

Nintendo faces resurgent software and console rivals

had lost the race with Sony (PS2, PS3 and PSP) and Microsoft (Xbox and Xbox 360) for faster processors ...

Consumers rank Sony above Apple in innovation survey

LONDON - Technology brands such as Sony, Apple and Microsoft have topped a new survey of brands.... Apple 3. Microsoft 4. Virgin 5. Nokia 6. Dyson 7. Nintendo 8. Tesco 9. Sky 10. Panasonic ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.