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Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

Revolution: Special Report - Real-time bidding - A new dawn for display?

Gilbert, UK country manager at real-time ad technology firm AppNexus, which Microsoft is using for its RTB ...

Facebook's Everson urges marketers to 'make a bet on us'

in print, TV and digital at Primedia, MTV Networks and Microsoft, she adds: "When I look at my career, I ve ...

Unilever chief Keith Weed on how brands must adapt to 'evolution by consumer selection'

, direct relationships with media companies like Google, Facebook, Microsoft, Twitter and Apple in a way ...

Rolex, Coca-Cola and Google top Consumer Superbrands of 2012

Analysis. Microsoft has plummeted out of the top 10 this year, from number six in 2010 to number 45 ... Robinsons 54.41 44 Nescafe 53.67 45 Microsoft 53.11 46 ...

An absence of leadership

.5% Google 7.7% Tesco 6.0% Microsoft 6.1% Microsoft 5.5% Facebook ... , with Google, Microsoft, Facebook, Coca-Cola, and Walmart featuring in the US. What is it about Apple ...

Aviva's Amanda Mackenzie at Davos: lessons for marketers and the role of business in society

' if they are to turn around the continent's struggling economie s. - Microsoft founder Bill Gates donated $750m ...

Trading places: this week's people moves

) Jerry Yang, the co-founder of Yahoo and a key opponent to Microsoft's 2008 bid for the one-time internet ...

The most irritating ads of 2011

16= Colman's Instant Beef Gravy Karmarama 12 16= Microsoft Windows 7 ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.