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Interbrand's 100 Best Global Brands list includes only three UK brands

In contrast, the US has 52 entries, Germany 10, France 8, Japan 7, Switzerland 5, Italy 4, The Netherlands 3, Republic of Korea 2, Switzerland 2 and Canada, Finland, Sweden and Spain one each. The brand value of the top 10 brands are Coca-Cola $66.7bn, IBM $59bn, Microsoft $59bn, GE $53.1bn, Nokia $35.9bn ...

The impact of Google's first 10 years on marketing

. Next came Yahoo!, Microsoft, Ask.com, AOL and Facebook, none of which had a share bigger than 4 ... market share of 87%. Yahoo! and Microsoft took 4% each, and Ask trailed with 3%. Overturning Google's hegemony is a daunting task. Gavin Ailes, deputy managing director at The Search Works, says: 'Microsoft ...

The week in marketing

the role. Microsoft signs stars Microsoft is aiming to boost its brand image through a global ... , appearing along-side Microsoft founder and chairman Bill Gates. ...

Power 100 Marketers of 2008: 51-100

, the marketing director will need to be on her guard as rivals attempt to steal back market share. Microsoft ...

Darfur group gives low marks to Olympics sponsors and promises wave of protests

, Microsoft, Samsung and Visa. The nine remaining sponsors received Fs: Anheuser-Busch, Atos Origins, BHP ...

Top 100 online advertisers

15,784,993 -18.79% 9.89% 4 Capital One 14,736,009 827.86% 26.04% 5 Microsoft 14 ... and friends. Microsoft remained the fifth-biggest online advertiser, investing 14.5m. Fellow computer brand ...

Top 100 online advertisers

.86% 4 Experian 16,297,337 3.81% 99.97% 16,302,983 3.80% 5 Microsoft 14,997,867 -20 ...

The new marketing metric: Net Promoter Score

69 -9 Sensodyne 60 54 6 Nokia 60 65 -5 Microsoft 59 37 22 Clairol Herbal ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.