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Hall of Fame shortlists finalised and deadline extended

09 Sep 2011 | by Staff

Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...

What Next in Digital?

28 Jun 2010 | by Suzanne Bidlake

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

25 Jun 2010 | by Norm Johnston, Mindshare

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

Publicis Groupe and Microsoft form mobile marketing partnership

23 Sep 2009 | by Noel Bussey

strategic agreement with Microsoft....will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley and Microsoft Mobile Advertising will work together to design packaged mobile advertising solutions for six ...

Marketers and consumers are wary of new .brand web domain names

16 Jun 2009 | by Fiona Ramsay

such as .film, .music, .microsoft and .nike. There are currently just 280 top-level domains, so the move ... Microsoft has over 38,000 different domains in order to protect its brand. However, White says ... that anything which isn't .microsoft is not an official site belonging to the brand. White says ...

Biggest brands: Top 100 online advertisers 2009

31 Mar 2009 | by David Benady

was the third-biggest spender in the sector, with a budget of just over 7m. Microsoft and Dell make the top 10 ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...

The Work: New Campaigns - The World

29 Aug 2008

extensive political coverage without bias. MSNBC, a joint venture between Microsoft and NBC, was founded ...

Brands tap into in-game advertising as video games outsell movies

07 May 2008 | by Gareth Jones

Microsoft s Halo 3, which had held the record for the sum earned in a day by an entertainment product ... , at Massive, the in-game advertising network owned by Microsoft. Jean-Paul Edwards, head of media futures ...

Top 100 online advertisers

26 Mar 2008 | by Nicola Clark

15,784,993 -18.79% 9.89% 4 Capital One 14,736,009 827.86% 26.04% 5 Microsoft 14 ... and friends. Microsoft remained the fifth-biggest online advertiser, investing 14.5m. Fellow computer brand ...

Is Facebook losing momentum?

26 Feb 2008 | by Gareth Jones

. Brands including Adidas, Coca-Cola and Microsoft have signed up to the Facebook Ads platform, which ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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