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Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

The most irritating ads of 2011

16= Colman's Instant Beef Gravy Karmarama 12 16= Microsoft Windows 7 ...

Power 100: 100 to 50

circuit. Both have their work cut out to improve Nokia's stock. A new global partnership with Microsoft ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

Editor's comment: Microsoft's controlling interest

Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

and Microsoft...., with technology brand IBM taking second place, Microsoft third and Google fourth. Another technology company ... MICROSOFT 60,895 56,647 7% 4 7 GOOGLE 43, 557 31,980 36% 5 ...

Marketing's Power 100

as director of marketing, communications and audiences in February last year, the former Microsoft executive ...

Top 20 slang brands

.... Marks Spencer / Marks Sparks McDonald's / MaccyD's NatWest / NatWorst Microsoft / Billysoft ...

Interbrand's Top 100 global brands 2009

60,211 2% US 3 Microsoft 56,647 -4 ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

the hype surrounding Apple's pro-ducts, Micro-soft came out as the UK's most-loved technology brand ...

Marketers and consumers are wary of new .brand web domain names

such as .film, .music, .microsoft and .nike. There are currently just 280 top-level domains, so the move ... Microsoft has over 38,000 different domains in order to protect its brand. However, White says ... that anything which isn't .microsoft is not an official site belonging to the brand. White says ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.