The most irritating ads of 2011
10 Jan 2012 | by David Benady
16= Colman's Instant Beef Gravy Karmarama 12 16= Microsoft Windows 7 ...
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Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
circuit. Both have their work cut out to improve Nokia's stock. A new global partnership with Microsoft ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...
Apple usurps Google as most valuable global brand
09 May 2011 | by Ed Owen
100,849 4 2 McDonald's 81,016 5 -1 Microsoft 78 ...
Helen Edwards on Branding: First-mover disadvantage
16 Mar 2011 | by Helen Edwards
-followers, which include brands as diverse as Pampers and Microsoft, have gained such a good press in recent years ... to be crushed by Microsoft's Excel. - Books.com: the first internet book retailer, founded in 1992 by Charles ...
Editor's comment: Microsoft's controlling interest
03 Nov 2010 | by Gareth Jones
Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...
Marketing's Power 100
26 May 2010 | by Nicola Clark
as director of marketing, communications and audiences in February last year, the former Microsoft executive ...
Top 20 slang brands
24 Nov 2009 | by Bill Britt
.... Marks Spencer / Marks Sparks McDonald's / MaccyD's NatWest / NatWorst Microsoft / Billysoft ...
Interbrand's Top 100 global brands 2009
18 Sep 2009 | by Becky Wilkerson
60,211 2% US 3 Microsoft 56,647 -4 ...
The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored
15 Sep 2009 | by Nicola Clark
the hype surrounding Apple's pro-ducts, Micro-soft came out as the UK's most-loved technology brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
