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Marketing's Power 100

as director of marketing, communications and audiences in February last year, the former Microsoft executive ...

Top 20 slang brands

.... Marks Spencer / Marks Sparks McDonald's / MaccyD's NatWest / NatWorst Microsoft / Billysoft ...

Interbrand's Top 100 global brands 2009

60,211 2% US 3 Microsoft 56,647 -4 ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

the hype surrounding Apple's pro-ducts, Micro-soft came out as the UK's most-loved technology brand ...

And in the real world... Domino's, GM, Yahoo!, Starbucks, Nissan and more

Domino s Pizza said it expects to beat full-year profit forecasts as like-for-like sales for the pizza chain rose 7.1 per cent. Source: Financial Times General Motors saw three takeover bids for its Vauxhall/Opel car marques as the bidding round drew to a close. Source: Daily Mail Microsoft is closing ...

Power 100 Marketers of 2009: 1-50

B Baylay stepped into the top marketing role at the BBC in February moving from Microsoft, where ...

Power 100 Marketers of 2009: 51-100

limited sales to two per household. While Microsoft and Sony fought to promote action-packed Xbox ...

Biggest brands: Top 100 online advertisers 2009

was the third-biggest spender in the sector, with a budget of just over 7m. Microsoft and Dell make the top 10 ... and the best use of formats such as online video and other types of rich media. Microsoft's central ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.