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Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

The most irritating ads of 2011

16= Colman's Instant Beef Gravy Karmarama 12 16= Microsoft Windows 7 ...

Hall of Fame shortlists finalised and deadline extended

Marks Spencer Microsoft Virgin Atlantic *Walkers *Johnnie Walker *Lynx *ComparetheMarket Innovators ...

Trading places: this week's people moves

. ( Marketing ) Microsoft has parted company with Alex Payne , who is taking on the role of chief ...

Power 100: 100 to 50

circuit. Both have their work cut out to improve Nokia's stock. A new global partnership with Microsoft ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

Apple usurps Google as most valuable global brand

100,849 4 2 McDonald's 81,016 5 -1 Microsoft 78 ...

Helen Edwards on Branding: First-mover disadvantage

-followers, which include brands as diverse as Pampers and Microsoft, have gained such a good press in recent years ... to be crushed by Microsoft's Excel. - Books.com: the first internet book retailer, founded in 1992 by Charles ...

Editor's comment: Microsoft's controlling interest

Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...

What Next in Digital?

. In fact, it's already happening, Norris says: "Pepsi is working with Microsoft for its creative ...

Confessions of an internet adman

and generating new revenue streams by directing customers to video-on-demand sites. WPP, Microsoft, Apple ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.