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Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

Pepsi launches 'crowd surfing' football game for Xbox Live

Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its...to the ad. Michael Dwan, senior director of global creative solutions at Microsoft EMEA, said: "The new ...

Pampering brands Nivea and Maybelline score well in brand survey

. On the whole, technology and media companies retained their allure, with Microsoft and Sony upping their brand ...

Google ranked top brand and Dove enters top 20

sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...

The most irritating ads of 2011

16= Colman's Instant Beef Gravy Karmarama 12 16= Microsoft Windows 7 ...

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

as it struggles to crack the smartphone market. Nintendo also saw a 14% decline after rivals Microsoft and Sony ... the title of most valuable brand with a valuation of $71.9bn, while IBM and Microsoft claimed second ... ,727 8% 3 3 Microsoft 59,087 60,895 -3% 4 4 Google 55,317 43 ...

Champions League Final: The game that stops a continent

opportunities to push its products and the spot also fits well with this football heritage. XBOX Microsoft ...

Power 100: 100 to 50

circuit. Both have their work cut out to improve Nokia's stock. A new global partnership with Microsoft ... was previously responsible for CRM and ecommerce at the brand. 71: STEPHEN MCGILL - XBOX Microsoft's UK ...

Music and marketing: When brands make bands

Back in the days when the Spice Girls had multiple endorsement deals and Microsoft paid The Rolling Stones millions to use Start Me Up in its Windows 95 ads, musicians rarely wanted anything from brands except a big cheque. Now, however, as album sales decline and labels' marketing budgets ...

Google and Vodafone top global and UK brand lists

Google has supplanted Wal-Mart and Microsoft to become the world's leading brand, according...In Brand Finance's annual survey, Google has topped the global list with a brand valuation $44.3bn ( 27.3bn), edging Microsoft at $42.8bn ( 26.3bn) into second place. Vodafone is the largest telecoms ... 44,294 36,191 2 5 Microsoft 42,805 33,604 3 1 Wal ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.