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Apple cements most valuable brand status as UK's giants slide

to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...

Pepsi launches 'crowd surfing' football game for Xbox Live

Pepsi has partnered with Microsoft Xbox to create a Pepsi Max branded football game based on its...to the ad. Michael Dwan, senior director of global creative solutions at Microsoft EMEA, said: "The new ...

Wagon Wheels launches Bing map treasure hunt

. "We have used a range of digital platforms to involve our core audience and will be using Microsoft ...

Trading places: this week's people moves

-pat community in the post of managing director of Mi9 a joint venture between Microsoft and Australian ...

Trading Places: this week's people moves

Week ) Microsoft has appointed Mandeep Mason , sales director at Nokia-owned Navteq, as director ...

Pampering brands Nivea and Maybelline score well in brand survey

. On the whole, technology and media companies retained their allure, with Microsoft and Sony upping their brand ...

Trading places: this week's people moves

) Jerry Yang, the co-founder of Yahoo and a key opponent to Microsoft's 2008 bid for the one-time internet ...

Google ranked top brand and Dove enters top 20

sector; Microsoft within IT, Skype within the telecoms sector; Post Office within high-street banks ...

The most irritating ads of 2011

16= Colman's Instant Beef Gravy Karmarama 12 16= Microsoft Windows 7 ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.