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Xbox recruits Chelsea stars for Summer of Sport campaign

22 May 2012 | by Matthew Chapman

Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012

Brand barometer: Nivea viral campaign reviewed

04 May 2012

. The best will be made poss­ible by the Microsoft search engine. Range Rover: Evoque Special Edition ...

Carat teams up with Microsoft Advertising for Xbox anti-piracy campaign

24 Apr 2012 | by Nick Batten

The ads launch today (24 April) in partnership with Carat and Microsoft Advertising on Xbox Live. They have been created to inspire and educate 16- to 24-year-old males about the importance of paying ... . Viewers who vote for their favourite scene will be entered into a competition to win Microsoft points ...

Skype bids to show off 'richer experience'

02 Apr 2012 | by Sarah Shearman

The internet calling service, which was acquired by Microsoft in October last year for $8.5bn ( 5.2bn) , is launching a digital and outdoor campaign in the UK and US today. Francie Strong, director ... to the Microsoft one for this campaign. According to comScore data for February, Skype had 12.5 million unique ...

Microsoft plots fightback against Google Chrome with IE9 activity

27 Mar 2012 | by Sarah Shearman

Microsoft is embarking on its most significant marketing push to date for its Internet Explorer...It is launching two separate campaigns to promote the latest version of the browser (IE9), as well as driving awareness of the Internet Explorer brand itself. Microsoft will roll out a UK variant of its ... , this reinforces that there is much greater consumer interest in technology , and has given Microsoft a reason ...

Campaign Viral Chart: Sex, sex and sex in top three positions

02 Mar 2012 | by Ben Hall

: 57,073 shares 9. Microsoft 'googlighting' created in ...

Campaign Viral Chart: M&Ms Super Bowl climbs to top spot

24 Feb 2012 | by Ben Hall

's Google doodle by Saatchi Saatchi , into eighth position. An anti-Google ad by Microsoft ... time: 11,373 shares 4. Microsoft 'googlighting' created ...

Campaign Viral Chart: John Lewis Christmas ad is top of the tree

18 Nov 2011 | by Ben Hall

7. Microsoft 'productivity future vision' by Microsoft in-house 18,684 shares this week All ...

Campaign Viral Chart: GTA V speeds to the top of the table

11 Nov 2011 | by Ben Hall

blog posts across the web. Last week 's most shared video, Microsoft's "productivity future ... ,044 shares 4. Microsoft 'productivity future vision' by Microsoft 38,172 shares this week All time: 233,098 shares ...

Campaign Viral Chart: Microsoft video most shared of the week

04 Nov 2011 | by Ben Hall

A six-minute concept video for Microsoft proved to be a social media hit this week, racking up more...are not included. 1. Microsoft 'Productivity future vision' by Microsoft 175 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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