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Media Forum: Can Channel 4 change?

, the head of media, EMEA, at Microsoft Xbox, argues that there is hope for C4 in its programming track ... or protect its income." YES - Paul Evans, head of media, EMEA, Microsoft Xbox "A change in approach ...

Group M appoints Microsoft's Jakob Nielsen as new managing director

LONDON - Group M has appointed the Microsoft sales director, Jakob Nielsen, as the managing...marketing officer at MediaCom Worldwide in November last year. Nielsen moves from Microsoft, where he ... , Group M's chief executive for the UK. He joined Microsoft in 2002 as the sales and trade marketing manager for MSN Denmark and before joining Microsoft was a salesman at Business IT, a software company. He ...

Google launches behavioural targeted advertising

-out choice even if cookies are cleared from the browser. Last week, Google and Microsoft signed up to a new ...

MPs seek curbs on Google

to the Competition Commission. They pointed to similar investigations that were held into Microsoft in the US, even ...

BBC appoints new marketing director Baylay

LONDON - The BBC has appointed ex-Microsoft marketer Sharon Baylay as its new director of its...Baylay will join the executive board in May, filling the role left vacant since Tim Davie was promoted to director of BBC audio and music last July. As the general manager of Microsoft s Online ... , including the acquisition of Multimap. Since joining Microsoft in 1993, Baylay has also held marketing ...

Campaign Promotion: The Thinkboxes Shortlist for October 2008

propositions from Microsoft and Sony. Microsoft is in a mood to think big - hoping to make us all reassess our ... . As the film's catchline puts it: "Your business success is out there. Is your bank?" - Microsoft - Pride ... forms the first stage of Microsoft's "Real PC" campaign which seeks to challenge the misconceptions ...

Ashley Highfield leaves Kangaroo to join Microsoft

, is quitting to join Microsoft....Highfield will take the new role of managing director and vice-president, consumer and online UK at Microsoft. Rob Henwood, the lead regulatory adviser at Kangaroo and former new business director of Channel ... was director of new media and technology. Highfield's new role will involve bringing together Microsoft ...

Google continues to dominate paid search market

, with Microsoft Live getting 3.6 per cent. In the US, Google's share was 71.4 per cent, and in the rest ...

Big Awards 2008: Integrated

Nigel Bogle, chair of Big Awards. INTEGRATED - GOLD WINNER Title: X-Box Halo 3 - 'Jake Courage - Shooting A Hero' Client: Microsoft Brand: X-Box EMEA brand director: Adrian Simons UK marketing brand manager: Murray Pannell Agency: McCann Erickson London Executive creative directors: Simon ...

Publicis Groupe buys digital marketing firm PBJS

Founded in 2003, PBJS employs 26 staff and has clients including Microsoft, AT T, Intel, Smart Balance Foods, Sephora and Boys Girls Club of America. PBJS will continue to operate autonomously and will be aligned with Publicis Events Worldwide. Bob Bejan, chief executive of PBJS, said: "With this move, we ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.