Google's Schmidt says he 'disagrees' with EU competition concerns
24 May 2012 | by Sarah Shearman
, following a number of complaints from competitors, such as formerly Microsoft owned shopping site Ciao ...
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The craft of arts sponsorships
01 Jun 2012 | by Matthew Chapman
visitors a year. Indeed, other mass-market entrants include Google and Microsoft. The latter is engaging ...
Google Chrome beats IE to become the world's favourite browser
22 May 2012 | by Sarah Shearman
Google Chrome has overtaken Microsoft's Internet Explorer to become the world's most popular web.... Microsoft recently ramped up its marketing efforts for Internet Explorer , with its most significant ... Market share (%) 1 Google Chrome 32.76 2 Microsoft IE 31.94 3 ...
Microsoft prepares MSN UK 'Best of now' campaign
22 May 2012 | by Sarah Shearman
Microsoft is aiming to increase visitor numbers to MSN UK with its first consumer-facing campaign
Xbox recruits Chelsea stars for Summer of Sport campaign
22 May 2012 | by Matthew Chapman
Microsoft is aiming to capitalise on summer sporting events such as the Olympics and Euro 2012
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
to $116bn. McDonald's cemented its hold on fourth place, rising 15% to $95.2bn, while Microsoft stayed ... Microsoft 76,651 -2% 0 6 Coca-Cola 74,286 1% 1 7 Marlboro ...
Waterstones to sell Amazon's Kindle
21 May 2012 | by John Reynolds
bookseller Barnes and Noble, which teamed up with Microsoft to develop its digital book reader. Along ...
Google to inject more facts into search
17 May 2012 | by Sarah Shearman
more like people do." It comes just a week after Microsoft unveiled its new version of its search ...
Bing steps up challenge to Google with new 'social search' feature
11 May 2012 | by Sarah Shearman
Microsoft is rolling out an update to Bing that brings in results from users' Facebook, Twitter...is rolling out in the next few weeks in the US but Microsoft has not confirmed when it will be reaching ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers....7stars, to assess how two key players stack up against each other. Ireland looked at Microsoft ... opportunities. Google uses its own technology, built on DoubleClick Ad Exchange (AdEx), while Microsoft uses AppNexus technology, effectively outsourcing its RTB capability. Microsoft narrowly emerged as the winner ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
