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Apple, Google, Microsoft: Whose PR approach is the most effective?

Apple, Google and Microsoft and their many business battles over the past 15 years, I had plenty of time ... and Microsoft - however, have rather different PR strategies. Here's my take on them, as someone on what you ... as it has got bigger and come into more direct rivalry with Microsoft and, more recently, Facebook. Page ...

Good Relations brings in Weber Shandwick's Robert Anderson to lead digital

Robert Anderson joins from handling clients including Microsoft, GlaxoSmithKline and PepsiCo at Weber Shandwick. Anderson will report to Good Relations CEO Teresa-Anne Dunleavy and be responsible for driving the agency s digital offerings across all its accounts. He will head up a team of four digital ...

Xbox PR head Paul Fox to join Symantec

Head of PR for Xbox Paul Fox is leaving Microsoft to take up a newly created role at security...working out his notice with Microsoft and was unavailable for comment. Fox joined Microsoft in 2000 ... to lead Microsoft s first venture into the gaming market with the launch of the Xbox in 2001. His ...

Apple lures Saunders from rival Nintendo

Arts, Microsoft and Activision. It is not known whether a replacement has been appointed. Saunders ...

Celebrities must be 'open and upfront' with Twitter endorsements

such as Coke and Microsoft in America and plans to launch the service here. James Herring of Taylor Herring ...

Ali Gee leaves 3 Monkeys to head up new Edelman planning department

the agency. While at 3 Monkeys, Gee worked on Microsoft, Castrol and travelsupermarket.com. Her 17-year ...

TLG Thought Leadership Index says radio 'most influential' medium

' credentials. They ranked this year's top five thought leaders as Apple, Google, Microsoft, Amazon and GSK. ...

Daniel Cohen, Trimedia: There's life in print media yet

for traditional media. Microsoft CEO Steve Ballmer, recognised as media person of the year at the Cannes Lions ...

Weber Shandwick wins Microsoft EMEA consumer business

Microsoft has appointed Weber Shandwick to handle its consumer and online business across the EMEA...-consumer Microsoft PR across EMEA, including corporate and tech, which it has held since last September. The online ... consumer and online division. In May, Waggener Edstrom won the global brief for Microsoft's mobile comms business, taking over from incumbent Weber Shandwick. The UK Microsoft consumer and online account is held ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.