to remove filtersPower 100 Marketers of 2008: 51-100
28 May 2008 | by Staff
, the marketing director will need to be on her guard as rivals attempt to steal back market share. Microsoft ...
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The impact of Google's first 10 years on marketing
16 Sep 2008 | by Robert Gray
. Next came Yahoo!, Microsoft, Ask.com, AOL and Facebook, none of which had a share bigger than 4 ... market share of 87%. Yahoo! and Microsoft took 4% each, and Ask trailed with 3%. Overturning Google's hegemony is a daunting task. Gavin Ailes, deputy managing director at The Search Works, says: 'Microsoft ...
Profile: Making the connection - Niall O'Keefe, marketing director, PC World
12 Dec 2007 | by Jeremy Lee
'Keefe - as contributing to a 25% slump in group profits; the store's buyers had overestimated demand for Microsoft ...
Sector Insight: Computer retail - PC proliferation opens channels
21 Nov 2007 | by Jane Bainbridge
, there is also less reason to upgrade regularly, although changes such as Microsoft's roll-out of its Vista ...
Facebook's big sell
16 Oct 2007 | by Gareth Jones
reviews. Microsoft and Google are so convinced of the commercial potential of Facebook ...
Marketing League Table: Sales promotion - Sales promotion leagues
10 Oct 2007
directors Chris Simpson, Simon Mahoney. Clients include Microsoft, Kimberly-Clark, Sandisk ...
M&S is the fastest-growing brand in world
23 Apr 2007 | by David Tiltman
Electric came in second globally, the same position it held last year. Last year s leader, Microsoft ...
The new marketing metric: Net Promoter Score
21 Feb 2007 | by David Tiltman
69 -9 Sensodyne 60 54 6 Nokia 60 65 -5 Microsoft 59 37 22 Clairol Herbal ...
Mark Ritson on branding: Big shake-ups for big brands on cards
03 Jan 2007
that we will see a raft of big mergers and acquisitions. BT and Vodafone, anyone? Microsoft will continue to Apple itself, as Apple becomes more Microsoft-like. Last year saw Microsoft begin to change ...
Opinion: Marketing Society Forum - Is the future of retail online or can the high street be revived?
04 Oct 2006
, REGIONAL DIRECTOR - EUROPE, MICROSOFT SHOPPING SERVICES Most analysts agree that in five years' time ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
