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Microsoft retains field marketing agency CPM

LONDON - Microsoft has retained CPM as its field marketing agency following a pitch against...-fareast-language:#0400; mso-bidi-language:#0400;} CPM will now hold a two-year contract with Microsoft Entertainment and Devices Division. The CPM Microsoft team will visit around 1,300 stores to drive sales of Xbox, accessories, Windows and Office software. The agency has also been awarded activity for the Microsoft ...

Publicis Groupe and Microsoft form mobile marketing partnership

strategic agreement with Microsoft....will now create customised mobile advertising solutions, technology and metrics to run across Microsoft's mobile web properties, including the Microsoft Media Network, Bing and MSN. Initially Phonevalley and Microsoft Mobile Advertising will work together to design packaged mobile advertising solutions for six ...

Interbrand's Top 100 global brands 2009

60,211 2% US 3 Microsoft 56,647 -4 ...

The Marmite effect: it's better to be a polarising brand that people love or hate than to be ignored

the hype surrounding Apple's pro-ducts, Micro-soft came out as the UK's most-loved technology brand ...

Tesco to offer free movie downloads with DVD purchases

The new offer has been created as part of a collaboration with Microsoft and uses its Silverlight streaming technology. Tesco said the download will be near-DVD quality. The downloads will also offer exclusive content such as movie trailers, games, mp3s and ringtones. The initiative will launch ...

And in the real world... Ford, Microsoft, Lloyds, Carphone Warehouse and more

Ford reported a surprise $2.3 billion second-quarter net profit after restructuring its debt. Source: Financial Times Microsoft reported a slump in sales and saw revenues dropping by 17 per cent in the latest quarter. Source: Financial Times Lloyds and RBS have taken their plans on how to cut ...

Microsoft overtakes Google to become UK's top consumer brand

LONDON - Software giant Microsoft has been voted the UK's most popular consumer brand for 2009...Microsoft was more popular than luxury watch maker Rolex, which came in second, despite not making the top 10 last year. The survey placed internet giant Google in third, followed by British Airways in fourth and the BBC in fifth. The two British brands swapped places from last year. Mercedes-Benz, Coca ...

And in the real world... Microsoft, Google, Primark, BA and more

Microsoft yesterday escalated its battle with its arch-rival Google, reacting to an assault on one of its core businesses with the announcement of a free online version of its Office software, to be launched next year. Source: Financial Times The founder of Primark is to step down as the managing ...

And in the real world... BA, Tesco, Cable & Wireless, ESPN and more

the troubled broadcaster be forced to relinquish them. Source: Financial Times Microsoft has sued three ...

Power 100 Marketers of 2009: 1-50

B Baylay stepped into the top marketing role at the BBC in February moving from Microsoft, where ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.