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Microsoft 'Kinect Star Wars app (for Xbox 360)' by McCann London and UM International

23 Apr 2012

Microsoft has released a free mobile app to launch Kinect Star Wars for Xbox 360.

Microsoft 'bing' by JWT New York

08 Jun 2009

Microsoft has unveiled its launch advertising campaign for its new search engine Bing, with a

Microsoft 'Gorillaz club room' by Microsoft in-house

21 Sep 2010

Microsoft and Gorillaz have partnered to launch Internet Explorer 9 Beta with a dedicated site...Microsoft and Gorillaz have developed an online experience for the band's fans to showcase the potential of the web when viewed through Internet Explorer 9 Beta. The Gorillaz online club room allows fans get information about the contributors to the Plastic Beach album and to access ...

Microsoft Advertising

28 Jul 2011 | by Alasdair Reid

December 2009: When Chris Ward, Microsoft UK's commercial director, decides not to return to his job after a sabbatical, Ashley Highfield, Microsoft's managing director of consumer and online, hands ... 't immediately replaced. However, this doesn't impede Microsoft's determination to innovate on the sales side ...

Hotline: Microsoft to launch Microsoft Advertising

23 May 2008

Microsoft is to launch a global brand, called Microsoft Advertising, to house all its ad

Hotline: Appointment at Microsoft

22 Jul 2011

Microsoft has appointed Andy Hart, the former managing director of Associated Northcliffe Digital

Microsoft seeks global marketer

31 Mar 2011 | by Daniel Farey-Jones

Microsoft is on the hunt for a new global marketing chief after Mich Mathews, who oversees a budget...of Microsoft's online audience business, according to influential US blog All Things Digital . In a statement, Microsoft said: "Mich has been instrumental in driving growth of the Microsoft business while also building the Microsoft brand, which consistently has placed in the Top 10 of many brand strength ...

Microsoft's PR challenge

18 Feb 2011

Microsoft's partnership with Nokia poses challenges for the PR functions in both businesses, agency...Andrew Baiden, MD of The Red Consultancy, said: 'Microsoft will want to be the boss. It is a ... succeed, this partnership needs to be equal where Microsoft wins in the software space and Nokia ... for Microsoft. Nokia and Microsoft declined to comment. ...

Media Lifeline: Microsoft

10 Feb 2011

of MSN outside the US, leaves to join BBC Worldwide. His move makes Chris Ward, the Microsoft UK commercial director, the company's ad sales boss. December 2008: In July, Microsoft had confirmed Ward's status as it reorganised its ad sales efforts into a new Microsoft Advertising division, with Chris ...

Media Lifeline: Microsoft Xbox

19 Nov 2010

June 2009: Microsoft's chief executive, Steve Ballmer, announces plans for the launch of a motion ... throughout the noughties - and Microsoft had responded by buying the in-game advertising specialist Massive Inc for $400 million in 2006. But three years later, Microsoft denies speculation that it has become ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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