Hotline: Appointment at Microsoft
22 Jul 2011
Microsoft has appointed Andy Hart, the former managing director of Associated Northcliffe Digital
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Microsoft Advertising
28 Jul 2011 | by Alasdair Reid
December 2009: When Chris Ward, Microsoft UK's commercial director, decides not to return to his job after a sabbatical, Ashley Highfield, Microsoft's managing director of consumer and online, hands ... 't immediately replaced. However, this doesn't impede Microsoft's determination to innovate on the sales side ...
Media Lifeline: Microsoft Xbox
19 Nov 2010
June 2009: Microsoft's chief executive, Steve Ballmer, announces plans for the launch of a motion ... throughout the noughties - and Microsoft had responded by buying the in-game advertising specialist Massive Inc for $400 million in 2006. But three years later, Microsoft denies speculation that it has become ...
Media Lifeline: Microsoft
10 Feb 2011
of MSN outside the US, leaves to join BBC Worldwide. His move makes Chris Ward, the Microsoft UK commercial director, the company's ad sales boss. December 2008: In July, Microsoft had confirmed Ward's status as it reorganised its ad sales efforts into a new Microsoft Advertising division, with Chris ...
Microsoft ad targets 'real' technophobes
10 Jun 2011 | by Sara Kimberley
Microsoft has launched a multimillion pound ad campaign for Windows 7 that features "real people..., social media. The ad features a pop-up PC store in the house of Lyndsey Shaw, a Microsoft focus group ... Microsoft salesman walks her through a selection of PCs to suit her lifestyle and requirements. Leila Martine from Microsoft said: "Often it is the fear of the unknown that puts people off upgrading their PC ...
Microsoft retracts Family Guy sponsorship
28 Oct 2009 | by Hadassah Nymark
LONDON - Microsoft has withdrawn its sponsorship of the satirical Family Guy cartoon series...The decision came after senior Microsoft executives were shown a preview of the show, which ... audience. Microsoft signed a deal with the show s writers, Seth MacFarlane and Alex Borstein, to create a ... -for jokes as well as typical Family Guy material, which was not to the tastes of Microsoft s executives ...
Microsoft 'close to Yahoo! search deal'
17 Jul 2009 | by Staff
LONDON - Microsoft is said to be on the verge of agreeing a deal to buy Yahoo!'s web search...Top executives at Microsoft were today reported to be flying to Silicon Valley from Washington ... /7 Wall Street said Microsoft could pay $3 billion ( 1.8 billion), and agree to share revenue from the search business with Yahoo!. A successful deal would give Microsoft almost 30 per cent of the American ...
Chris Maples confirmed as Microsoft's commercial director
07 Dec 2009 | by Ian Darby
LONDON - Microsoft has appointed Chris Maples as the head of its Microsoft Advertising unit....and will be responsible for all commercial operations and ad revenues across all Microsoft products, from Bing and MSN to its Xbox Live and in-game advertising activities. Before joining Microsoft, Maples was managing director of DrivePM, the behavioural targeting network. Microsoft s advertising sales team was awarded ...
Microsoft 'appoints Morgan Stanley to sell Razorfish'
29 Jun 2009 | by Colin Marrs
LONDON - Publicis Groupe is rumoured to be in the running to acquire Microsoft's digital agency...The Financial Times ' website last night reported that Microsoft has appointed Morgan Stanley to sell the agency, possibly due to more favourable tax implications. An analyst quoted by the FT said ... announced a three-pronged tie-up with Microsoft, which will see the development of targeted ad technology ...
Microsoft commercial director Chris Ward leaves
02 Nov 2009 | by Anne Cassidy
LONDON - Chris Ward, Microsoft's commercial director, has left the company after 13 years....Ward, who had been on a three-month sabbatical, is not returning to his position. Microsoft is currently looking for a replacement and the UK sales director, Chris Maples, will act as commercial director in the interim. Ward had been with the company since 1996. His initial responsibility was to set up and run ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
