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Microsoft consolidates direct account

LONDON - Microsoft has handed its global direct-marketing account to WPP-owned agency Wunderman...at Microsoft, said "In an ongoing effort to identify business efficiencies and deliver shareholder value, Microsoft has chosen to move to one global agency of record for its relationship-marketing efforts." From ...

Adwatch Review: Microsoft

LONDON - LONDON - Richard Warren, joint chief executive at DLKW, reviews the Microsoft TV...success in repositioning Microsoft as the Darth Vader of the software universe - clandestine, defensive and self-righteous. So any brand strategy from Microsoft that intimates an end to this era of software ... perception of Microsoft and to humanise the brand. So far, so good. My problem is with what it has started ...

Microsoft seeks global marketer

Microsoft is on the hunt for a new global marketing chief after Mich Mathews, who oversees a budget...of Microsoft's online audience business, according to influential US blog All Things Digital . In a statement, Microsoft said: "Mich has been instrumental in driving growth of the Microsoft business while also building the Microsoft brand, which consistently has placed in the Top 10 of many brand strength ...

Microsoft promotes Multimap

competitive pitch to focus on increasing user numbers for the Microsoft-owned mapping service.

My Secret Work Weapon: Risk-taking and innovation are the key to our success

It creates a culture of wanting to do bigger and better, more creative work - an embedded culture of continuous improvement. It is about innovation and risk-taking; about empowering others to think big and creating an environment that encourages innovation. At Microsoft, I've spent the past five years making ...

Microsoft sells Ciao to LeGuide.com

Microsoft has sold its online shopping portal Ciao to LeGuide.com, the pan-European publisher..., was acquired by Microsoft in August 2008, for nearly half a billion dollars . In 2009, Ciao was integrated into Microsoft's then new search engine Bing, including a Ciao shopping engine on the UK MSN site. A spokeswoman for Microsoft said: "Microsoft plans to continue to offer the same great Ciao experience to Bing ...

Business Superbrands: Microsoft topples Google

LONDON - Microsoft has been voted the leading business-facing brand in the world, knocking.... Stephen Cheliotis, chairman of TBCA, said: "Once again Microsoft and Google have proved their potency ... MICROSOFT GOOGLE ROLLS-ROYCE GROUP ROLLS-ROYCE GROUP BLACKBERRY SONY VIRGIN ATLANTIC MICROSOFT GOOGLE NOKIA LONDON STOCK EXCHANGE GLAXOSMITHKLINE GLAXOSMITHKLINE LONDON STOCK ...

Microsoft issues personalised game covers

Microsoft is offering personalised covers of 'Forza Motorsport 4' for the Xbox 360 to subscribers...', released on 11 October. The game, developed by Microsoft Studios and Turn 10, is already available ... in November , which helped to boost Microsoft sales by 5% in the second financial quarter of 2010 . ...

Kinect sales boost Microsoft revenues

Microsoft has reported record revenues of $19.9bn (£12.5bn) for its second financial quarter.... Microsoft's Entertainment and Devices division grew by 55% to $3.6bn. The Kinect launched in November ... Klein, chief financial officer at Microsoft, said: "We are enthusiastic about the consumer response ... sensors sold in just 60 days far exceeded our expectations." Microsoft Business division revenue ...

Editor's comment: Microsoft's controlling interest

Microsoft is waging war for control of your living room. This week the company fired the latest...don't mind losing the odd day to Gears of War. The fact that Microsoft is betting the bank on Kinect reveals the strategic importance of the Xbox 360 to its future. Not only is Microsoft hoping ... it hopes to establish Xbox 360 as the focal point of the modern living room. If Microsoft gets its way ...

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