16 Apr 2010
| by Arun Sudhaman
Microsoft's Asia-Pacific corporate comms director Stephen Forshaw tells PRWeek Global why agencies...One year after departing Singapore Airlines for Microsoft, Singapore-based Forshaw has kicked off ...
Global in an early-morning phone call while on a business trip to Microsoft's global HQ in the US city of Redmond. You moved from one of the most successful Asian brands in Singapore Airlines to Microsoft, a ...
12 May 2009
| by Chloe Markowicz
Waggener Edstrom has won the global brief for Microsoft's mobile comms business, taking over from...with the agencies working on Microsoft mobile in the UK and EMEA. Industry sources suggested a key part ...
software to handsets. 3 Monkeys will continue to handle all of Microsoft's UK PR for mobile as part of its ...
. Heather Knox, Microsoft director of corporate comms for EMEA, said there would be some joint working ...
29 Mar 2010
| by Arun Sudhaman
Microsoft is reviewing its regional PR business in Asia-Pacific in a bid to consolidate...The review, Microsoft regional corporate comms director Stephen Forshaw told PRWeek Global, does not include Microsoft's local PR accounts. A source involved in the pitch estimated the size of the combined ...
's arrival at Microsoft last year, after five years as Singapore Airlines global public affairs chief. 'When ...
05 Jun 2009
| by Matt Cartmell
Microsoft has appointed Weber Shandwick to handle its consumer and online business across the EMEA...-consumer Microsoft PR across EMEA, including corporate and tech, which it has held since last September. The online ...
consumer and online division. In May, Waggener Edstrom won the global brief for Microsoft's mobile comms business, taking over from incumbent Weber Shandwick. The UK Microsoft consumer and online account is held ...
21 May 2010
| by Anita Davis, Media Asia
Microsoft has consolidated its communications account under Weber Shandwick across Asia...Edstrom also vied for the business along with Ogilvy PR and Hill Knowlton, a Microsoft spokeswoman confirmed. Weber Shandwick is currently the regional agency-of-record for Microsoft's consumer business ...
handling Microsoft Advertising's regional communications, and Waggener Edstrom oversees its analyst ...
24 Jun 2009
| by Arun Sudhaman
Microsoft is looking for a new agency for its lucrative analyst relations business...whether the agency would get the chance to fight for the account. Microsoft EMEA director of corporate ...
in the process. Microsoft s industry analyst relations programme aims to provide resources to industry analysts ...
of Microsoft has foc used on the possibility of a deal to acquire online giant Yahoo, after the company made ...
16 Feb 2011
| by David Woods
Microsoft's partnership with Nokia poses challenges for the PR functions in both businesses, agency...Andrew Baiden, MD of The Red Consultancy, said: Microsoft will want to be the boss. It is a global brand, while Nokia is insular and European.
Laura MacDonald, acting MD at Skywrite, said ...
for Microsoft. Nokia and Microsoft ...
13 Dec 2011
| by David Singleton
Microsoft director of corporate affairs and citizenship Matt Lambert has been appointed director...Lambert, previously head of government affairs at Microsoft , will start the new role in January. He makes the departure after 12 years at the technology giant.
He will report to chief legal and regulatory affairs officer Martin Cruddace.
Lambert said of his appointment: 'Betfair is a great British ...
09 Jun 2009
| by Arun Sudhaman
Microsoft UK PRO Matthew Gain is departing the company for a new role as head of Weber Shandwick...Gain was most recently citizenship and consumer PR manager for Microsoft s Consumer and Online Group in the UK. Prior to that he was an account director at JCPR. Bringing in someone with first-hand experience of client perspectives makes sense, said Weber Shandwick Australia MD Emma-Jane Granleese ...
08 Mar 2010
| by Arun Sudhaman
Waggener Edstrom has extended its business with key global client Microsoft into Africa...Normal 0 0 1 118 673 Haymarket Publishing 5 1 826 11.1280 0 0 0 The agency secured Microsoft's pan-African corporate and technology business, covering East, Central Africa and the Indian Ocean islands, following a three-way pitch. To service the account ...
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