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Microsoft retains MPG

Microsoft retains MPG...the online media planning and buying work for the UK subsidiary of Microsoft, despite the appointment ... decision by Microsoft did not affect the media planning and buying for MSN and Expedia, which continues to be handled by MPG in the UK. Media Contacts UK managing director, Simon Sadie, said: "Microsoft UK had ...

Microsoft buys ScreenTonic

LONDON - Microsoft has acquired Paris-based mobile advertising company ScreenTonic....The move is intended to bring ScreenTonic s mobile ad serving and management expertise to Microsoft ... , according to Steve Berkowitz, senior vice president of the Online Services Group at Microsoft. ScreenTonic ... said the acquisition is part of Microsoft s long term strategy to deliver ad experiences to consumers ...

Future wins Microsoft contract

Future Publishing has signed a deal with Microsoft to produce the official guide to Windows ME, the latest version of the computer operating system. The 132-page magazine will feature advice on getting ... guide. The magazine will be fully-branded with Microsoft endorsement throughout and will cost £4 ...

Microsoft readies cashback for search

LONDON - Microsoft chairman Bill Gates has outlined plans to hand users money for buying products...At Microsoft s Advance 08 conference in the US, Gates, in a bid to erode Google s dominance ... for new products through Microsoft s search proposition will be invited to compare prices on products ... click model currently employed by search engines. With Cashback, Microsoft will pay a portion ...

Microsoft calls for close scrutiny

Microsoft has objected to Google's planned $3.1bn acquisition of US-based online advertising...A statement released by Brad Smith, senior vice-president and general counsel of Microsoft, calls for the merger to receive "close scrutiny from regulatory authorities to ensure a competitive online advertising ... on the internet. Microsoft is believed to have ducked out of bidding for DoubleClick when the price topped $2bn ...

Microsoft drives further into Europe

LONDON - Microsoft has unveiled further plans for its new European Search Technology Centre...The announcement came as Microsoft chief executive Steve Ballmer stopped off in Paris during a five-city European visit. The new centre is the latest instalment in Microsoft's drive to boost its ... the current line-up of more than 40 research and development centres already in operation, including Microsoft ...

Microsoft in search marketing push

LONDON - Microsoft is embarking on a search marketing initiative aimed at promoting itself as a...Live Search site, www.live.com. Microsoft, working with creative agency Thin Martian, will use ...

Microsoft in search marketing push

Microsoft is embarking on a search marketing initiative aimed at promoting itself as a search....bigsnapsearch.com, as well as on the existing Live Search site, www.live.com. Microsoft, working with creative agency Thin ...

Microsoft closing on Yahoo move

LONDON - Microsoft chief executive Steve Ballmer has revealed that the company will announce...According to reports, Microsoft is leaning toward going hostile in its pursuit of Yahoo. In a ... the deal done. Microsoft first approached Yahoo with a $44.6bn ( 22.5m) takeover proposal in January ... at convincing shareholders of the merit of resisting Microsoft ownership. Three weeks ago, Ballmer gave Yahoo ...

Strategy verdict

Advertiser: Microsoft...-too-complimentary additions to Sony's "works of art". Across the Atlantic, Sony's rival Microsoft appears to have come up ... as the wider market of TV-viewing game players. Microsoft put the word out, via the web, that there was more ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.